In this latest installment of Velocity this Week , hosted by Christopher Durham, we explore the realm of Retailer-owned Brands with a special focus on recent achievements, technological advances in sustainable apparel, and exciting brand collaborations. Kicking off the week, Christopher illuminates the prestigious Private Label Hall of Fame inductions, spotlighting veterans who’ve shaped the landscape of private brands.

Delving deeper, the episode pivots to a groundbreaking collaboration between Walmart and Unspun, where 3D weaving technology is set to revolutionize apparel manufacturing for increased sustainability and efficiency. Following this, we learn of Ikea’s latest addition to its vegan offerings—the Ikea plant dog. This not only signifies a shift toward more sustainable eating but also underscores Ikea’s mission to make plant-based options more accessible.

Rounding out the episode, Christopher touches upon an intriguing Bath & Body Works and Netflix collaboration and highlights an array of can’t-miss events for those vested in retailer owned brands. Central themes include innovation in sustainable manufacturing, the evolution of private label branding, and industry community engagement through events like the Velocity Institute Innovate 2024 summit and the Vertex Awards.

Key Takeaways:

• The Private Label Hall of Fame has inducted new members and recognized industry professionals for their contributions to private brand development and innovation.
• Walmart reveals its partnership with Unspun to integrate 3D weaving technology, aiming for a more sustainable apparel production method for its private brands.
• Ikea launches the plant-based Ikea plant dog in the US, a move that exemplifies the company’s commitment to affordable sustainability.
• Bath & Body Works announces a year-long partnership with Netflix to create fragrances inspired by the streaming platform’s series, starting with Bridgerton.
• Upcoming industry events include the Velocity Institute Innovate 2024 summit and the Vertex Awards, alongside the flagship Velocity conference and expo.

Notable Quotes:

• “The lifetime achievement category pays tribute to those who, over the span of their careers, have distinguished themselves as a leader of retailer-owned brand development and innovation.”
• “Unspun’s technology offers a solution by streamlining production and enabling on-demand manufacturing.”
• “We know that our hot dogs are beloved by many, and we’re proud to expand our plant-based foods for customers.”
• “Through the transformative essence of fragrance, we aim to transport viewers into the heart of their cherished narratives, eliciting powerful emotions and memories.”
• “Whether you’re looking to learn, network or celebrate the ten 2024 of velocity events, have something for everyone.”

We invite you to listen to the full episode for a comprehensive understanding of these exciting developments and to stay tuned for more insightful content from Velocity, where retailer owned brands are given the stage they deserve amidst an ever-evolving industry landscape.