Dutch Grocer Jumbo Innovates with “Brood van Brood”
[et_pb_section fb_built="1" _builder_version="4.6.1" _module_preset="default"][et_pb_row _builder_version="4.6.1" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.6.1" _module_preset="default"][et_pb_text _builder_version="4.6.1" _module_preset="default"]Dutch grocer Jumbo Supermarkten is testing the “Brood van Brood” (Bread of Bread) concept. Jumbo uses return bread to bake new, fresh bread. Initially, it concerns Jumbo private brand Knip Wit and Knip Whole grain bread. With this pilot Jumbo wants to further combat waste in its food