Velocity Institute

Carrefour’s Design Team Integral to Private Brand Success

[et_pb_section fb_built="1" _builder_version="4.5.6" _module_preset="default"][et_pb_row _builder_version="4.5.6" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.5.6" _module_preset="default"][et_pb_text _builder_version="4.5.6" _module_preset="default"]Carrefour’s multidisciplinary design team is a driving force behind the giant global retailer’s success. A presentation at Velocity Global outlined the progressive integration of the design discipline into Carrefour’s structure, and how it has contributed to the advance of Private Brand efforts. The integrated design

Carrefour’s Design Team Integral to Private Brand Success2021-09-15T09:39:52-04:00

Love’s Expands Private Brand

[et_pb_section fb_built="1" _builder_version="4.5.6" _module_preset="default"][et_pb_row _builder_version="4.5.6" _module_preset="default"][et_pb_column _builder_version="4.5.6" _module_preset="default" type="4_4"][et_pb_text _builder_version="4.5.6" _module_preset="default" hover_enabled="0"]Oklahoma City-based gas and convenience retailer Love's Travel Stops & Country Stores now has more snack and drink options available for customers with the expansion of its Love's private brand range. New candy and water options are now available. "We listen to what our

Love’s Expands Private Brand2021-09-15T09:39:52-04:00

CVS Removes Controversial Ingredients from Sunscreen

[et_pb_section fb_built="1" _builder_version="4.5.6" _module_preset="default"][et_pb_row _builder_version="4.5.6" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.5.6" _module_preset="default"][et_pb_text _builder_version="4.5.6" _module_preset="default"]CVS announced this week that it has met its 2020 goal of removing the controversial ingredients oxybenzone and octinoxate from nearly 60 of its private brand sunscreens. And while the retailer had initially promised to fulfill the commitment by the end of 2020, it just

CVS Removes Controversial Ingredients from Sunscreen2021-09-15T09:39:52-04:00

Waitrose Private Brand Leads A frosty debate

[et_pb_section fb_built="1" _builder_version="4.5.6" _module_preset="default"][et_pb_row _builder_version="4.5.6" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.5.6" _module_preset="default"][et_pb_text _builder_version="4.5.6" _module_preset="default"]It’s a well-known fact that when a heatwave hits and the UK is basking in balmy temperatures, the nation looks to indulge in its frozen favorites. But as the debate continues over what is actually classed as an ‘ice lolly’, (popsicle) supermarket Waitrose has introduced

Waitrose Private Brand Leads A frosty debate2021-09-15T09:39:53-04:00

Office Depot – Product Manager

[et_pb_section fb_built="1" _builder_version="4.5.6" _module_preset="default"][et_pb_row _builder_version="4.5.6" _module_preset="default"][et_pb_column _builder_version="4.5.6" _module_preset="default" type="4_4"][et_pb_text _builder_version="4.5.6" _module_preset="default" hover_enabled="0"]Brand: Office DepotReference Number: 29343Category: MerchandisingPosition Type: FULL_TIMELocation: 6600 N Military TrailBoca Raton, FL Located just minutes from the beach in sunny Boca Raton, FL, the Office Depot corporate campus measures 625,000 square feet and includes a state-of-the-art dining area and wellness center. The campus is home to a diverse

Office Depot – Product Manager2021-12-15T20:03:04-05:00

Wakefern’s Brand Transformation Advances

[et_pb_section fb_built="1" _builder_version="4.5.6" _module_preset="default"][et_pb_row _builder_version="4.5.6" _module_preset="default" custom_padding="57px|||||"][et_pb_column type="4_4" _builder_version="4.5.6" _module_preset="default"][et_pb_text _builder_version="4.5.6" _module_preset="default"]Wakefern Food Corp.’s strategic revamping of its own brand portfolio is further evolving as it draws positive feedback from customers. Chris Skyers, Vice President, Own Brands, outlined the latest developments in the company’s journey during his keynote presentation at Velocity Global. “We’re focusing on

Wakefern’s Brand Transformation Advances2021-09-15T09:39:53-04:00

SPAR Austria Reduces 1,270 Tons of Sugar in Private brand Products

[et_pb_section fb_built="1" _builder_version="4.5.6" _module_preset="default"][et_pb_row _builder_version="4.5.6" _module_preset="default"][et_pb_column _builder_version="4.5.6" _module_preset="default" type="4_4"][et_pb_text _builder_version="4.5.6" _module_preset="default" hover_enabled="0"]Since the beginning of 2017, SPAR Austria has removed a total of 1,270 tons of sugar across 300 SPAR private brand products. Now, the retailer has gone one step further and, where possible, has set sugar limits for individual product categories. So far, more

SPAR Austria Reduces 1,270 Tons of Sugar in Private brand Products2021-09-15T09:39:53-04:00

At Whole Foods Class Is in Session: Welcome to Home Ec 365

[et_pb_section fb_built="1" _builder_version="4.5.6" _module_preset="default"][et_pb_row _builder_version="4.5.6" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.5.6" _module_preset="default"][et_pb_text _builder_version="4.5.6" _module_preset="default"]To promote its recently redesigned private brand 365 Everyday and engage consumers during the pandemic Whole Foods has introduced the new on demand teaching series Home Ec 365. The completely digital curriculum is built to help millennials adult like a boss. Far from the boring

At Whole Foods Class Is in Session: Welcome to Home Ec 3652021-09-15T09:39:53-04:00

10 Key Takeaways From Velocity Global

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column type="4_4" _builder_version="4.4.9"][et_pb_text _builder_version="4.4.9"]Private Brand has come into its own as a robust business, and leaders need to focus on a wide range of brand building strategies to keep the momentum going — especially in the pandemic’s wake.  That was a key point of speakers at Velocity Global, the My Private Brand

10 Key Takeaways From Velocity Global2021-09-15T09:39:53-04:00

The Vitamin Shoppe Appoints Muriel Gonzalez EVP, Chief Merchandising & Marketing Officer

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column type="4_4" _builder_version="4.4.9"][et_pb_text _builder_version="4.4.9"]The Vitamin Shoppe announced this week that it has appointed Muriel F. Gonzalez as Executive Vice President, Chief Merchandising and Marketing Officer. In this new role, Ms. Gonzalez will spearhead all merchandising, marketing, product development, and private brand initiatives, driving a cohesive and integrated vision for The Vitamin Shoppe's

The Vitamin Shoppe Appoints Muriel Gonzalez EVP, Chief Merchandising & Marketing Officer2021-09-15T09:39:53-04:00

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Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

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