About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Strengthen Your DEI Initiative: Become a WISE DEI Ambassador

Tuesday, December 7, 2021 1:00 EST | 12:00 CST | 11:00 MST | 10:00 PST Become a WISE DEI Ambassador and use WISE programming to add some muscle to your DEI Initiative in 2022. Join us and our partner ExecuInsight for the introduction to our new WISE DEI Program and learn how you

Strengthen Your DEI Initiative: Become a WISE DEI Ambassador2021-11-23T21:39:51-05:00

Time is running out to save 50% on your RBI Membership

Become a PRO or PLUS Member and Save 50% - EXPIRES FRIDAY DECEMBER 17, 2021 Since our launch in October the Velocity Institute (RBI) has grown exponentially. Retailers, Manufacturers and Solution Partner's have joined our ranks eager to create the future of Private Brand. Don't miss your opportunity to become a PLUS or PRO

Time is running out to save 50% on your RBI Membership2021-11-22T19:43:50-05:00

Tesco Launches Refillable Cleaning Range

A new, greener way of home cleaning that uses considerably less plastic is being launched this week.   UK retailer Tesco shoppers will be able to buy refills for cleaning sprays that could help save up to 60 million pieces of plastic a year. The six Retail Brand spray bottles can be reused many times

Tesco Launches Refillable Cleaning Range2021-11-22T19:25:42-05:00

RBI Sustainaility Summit Releases Final Agenda

The RBI Sustainability Summit is fast approaching live online December 8-9, 2021. You will not want to miss our exciting lineup of speakers, live speed networking, and lively panels. To encourage the entire private brand community to attend the groundbreaking event, ALL of the tickets are FREE courtesy of Marketing by Design. Get your FREE tickets Now!

RBI Sustainaility Summit Releases Final Agenda2021-11-23T21:42:33-05:00

Aldi Launches Fashion Retail Brand Winter Collection

Aldi UK is unveiling a winter fashion Retail Brand collection. The range follows the discount grocers' first loungewear collection earlier this year, and they are even bringing back the customer favorite Aldimania Hoodie from the range – which was previously worn by pro boxer and reality star Tommy Fury – and sold out in minutes when it first

Aldi Launches Fashion Retail Brand Winter Collection2021-11-21T14:54:27-05:00

THE VERTEX AWARDS OPENS FOR ENTRIES

Since 2012, The Vertex Awards has honored innovative Retail Brand /private brand/private label /own brand design that demonstrates groundbreaking design solutions to consumer problems. We have proved that strategic and beautiful creative execution can produce extraordinary results. The 9th Annual Vertex Awards competition is now open for entries. The competition will be open from Friday, November

THE VERTEX AWARDS OPENS FOR ENTRIES2021-11-19T10:23:22-05:00

Bed Bath & Beyond Debuts H For Happy Celebration Brand

Bed Bath & Beyond today officially announced the launch of H for Happy, a new Retail Brand of holiday-inspired and seasonal celebratory goods that make it easy to turn everyday moments into life-long memories. Whether hanging stockings over the fireplace, setting a holiday table, lighting the menorah, or trimming a tree, H for Happy

Bed Bath & Beyond Debuts H For Happy Celebration Brand2021-11-18T19:51:26-05:00

Women Impacting Storebrand Excellence Welcomes Three New Board Members

Women Impacting Storebrand Excellence (WISE) has elected three new members to its board of directors. At the group’s annual meeting on November 4, Sheila Dy Juanco, Albertson’s; Lisa Eatherton, John B. Sanfilippo & Son; and Phyllis Johnson, Catalina were elected to serve a three-year term starting January 1, 2022. “WISE is thrilled to officially

Women Impacting Storebrand Excellence Welcomes Three New Board Members2021-11-17T16:31:36-05:00

RBI Talks with Frederic Van Roie, Director of Sales at Centric Software

Welcome to RBI Talks a weekly interview series in which RBI President Christopher Durham discusses the state of private brand, retail, and careers with retail executives and thought leaders from around the world. This week’s episode features his conversation with RBI Talks with Frederic Van Roie, Director of Sales at Centric Software.

RBI Talks with Frederic Van Roie, Director of Sales at Centric Software2021-11-17T16:29:14-05:00

IKEA Expands its ‘buy back and resell’ Program to all U.S. stores

Earlier this month IKEA U.S announced the national launch of its Buy Back & Resell service in 33 stores across the U.S. from November 1 – December 5, 2021. The retailer will also launch its new ‘Sustainable Living Shop’ in all U.S. locations and offer discounts on sustainable products during the month of November.

IKEA Expands its ‘buy back and resell’ Program to all U.S. stores2021-11-17T15:28:55-05:00