About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Kroger’s Murray’s Cheese Wins Big at the American Cheese Society Annual Conference

Kroger today shared that its Retailer-owned Brand Murray's Cheese Cave Aged Cheese range received numerous accolades at the American Cheese Society annual conference, bringing home five awards. Murray's operates more than 1,000 cheese counters in the Kroger Family of Stores, creating the customer experience for which Murray's has become known at its flagship Greenwich

Kroger’s Murray’s Cheese Wins Big at the American Cheese Society Annual Conference2023-08-03T15:50:08-04:00

Savor the Flavors of Fall at the Fresh Market

Greensboro, NC-based grocer The Fresh Market announced this week the debut of its highly anticipated fall-themed products, which have an all-new look with the debut of new packaging that reflects the vibrant colors and flavors of the fall season. The crisp autumn air may not have yet settled in, but the specialty food retailer

Savor the Flavors of Fall at the Fresh Market2023-08-02T15:54:45-04:00

Velocity Talks with Kevin Kennedy formerly with Chewy & Gamestop

Welcome to Velocity Talks a weekly interview series in which Velocity Institute President Christopher Durham discusses the state of private brand, retail, and careers with retail executives and thought leaders worldwide. This week we chat with Kevin Kennedy former with Chewy, Gamestop, Office Depot and Sports Authority If you would like to join

Velocity Talks with Kevin Kennedy formerly with Chewy & Gamestop2023-08-02T21:00:32-04:00

Topco’ s Basket & Bushel partners with Tennis Channel

Topco-owned Brand Basket & Bushel is partnering with Tennis Channel and American tennis professionals to share new full-of-flavor recipes featuring fresh fruits and vegetables. The partnership also includes an opportunity for a shopper to win a vacation to the 2024 Western & Southern Open tennis tournament. Launched in 2021, Basket & Bushel

Topco’ s Basket & Bushel partners with Tennis Channel2023-08-02T15:27:05-04:00

Velocity Institute Launches Youtube Channel!

Check out the Channel! In the quest to continuously innovate, improve, and disrupt, the Velocity Institute has several exciting announcements scheduled for the remainder of the year. The team is excited to unveil the first, the Velocity Institute Youtube channel. The channel is a commitment to providing the best News, Insights, and Interviews to

Velocity Institute Launches Youtube Channel!2023-08-03T16:02:30-04:00

Petco Debuts Annual Halloween ‘Bootique’ Collection

Petco unveiled its latest "Bootique" collection today, offering the ultimate one-stop shop for pet essentials and Halloween must-haves. Featuring over 350 items total, including over 200 products under $20, the new collection ranges from apparel, accessories, and home décor to toys and treats to help pets and pet owners show off their spirit in

Petco Debuts Annual Halloween ‘Bootique’ Collection2023-08-01T15:56:34-04:00

Asda Launches 47 Food-to-go Products

When it comes to lunchtime, shoppers are looking for a breadth of choice, good quality ingredients, and inspiring flavors – all at an affordable price. The new Asda-owned Brand food-to-go range answers those needs, with 47+ new products to choose from, including an elevated offering of deli-style sandwiches and salads, packed with on-trend and

Asda Launches 47 Food-to-go Products2023-08-01T13:42:45-04:00

PATTISON FOOD GROUP LAUNCHES ONLY GOODNESS

Headquartered in British Columbia, Canada, Pattison Food Group, the parent company of Save-On-Foods and Western Family, knew that they needed a Retailer-owned Brand (private brand) that would cater to the ever-growing healthy lifestyle “Better for you” shopper. The retailer engaged Canadian agency Whitespace Brands a Division of Fish Agency, the creative team that took on

PATTISON FOOD GROUP LAUNCHES ONLY GOODNESS2023-12-01T15:54:09-05:00

Whole Foods Market Unveils Latest Sustainable Impact Report

hole Foods MarketW released its annual Impact Report available here, which highlights the grocer’s efforts to be a force for good in the global food system. The report provides a 360-degree view of the company’s strategic approach to combatting food waste, reducing its carbon footprint, consciously sourcing products, and supporting Team Members’ growth and wellbeing.

Whole Foods Market Unveils Latest Sustainable Impact Report2023-07-31T16:48:30-04:00

Safeway & Albertsons Launch Vine & Cellar

Safeway and Albertsons have launched Vine & Cellar, a collection of expertly curated wines available online, shipped directly to customer homes. Available exclusively in California, Vine & Cellar boasts an expanded assortment of wine varietals and global wine regions. “We are launching Vine & Cellar to give our customers and fellow wine enthusiasts the ability

Safeway & Albertsons Launch Vine & Cellar2023-07-30T15:35:30-04:00