About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

TreeHouse Foods Announces 2030 ESG Goals

TreeHouse Foods, Inc. a Retailer-owned Brand (private label) food and beverage manufacturer in North America, announced its 2030 Environmental, Social & Governance ("ESG") goals, centered around three ESG strategic pillars: Environment & Climate; People & Communities, and Products & Operations. Additionally, the Company published its 2023 disclosures in accordance with the Sustainability Accounting Standards Board

TreeHouse Foods Announces 2030 ESG Goals2023-08-06T11:31:51-04:00

Tesco Reveals Adventurous Global Meals Cooking Trends

UK shoppers are increasingly cooking international dishes at home to save money – and experimenting with adventurous flavors from across the globe. Tesco, the UK’s biggest supermarket, has revealed that sales of ingredients and meal kits for a range of global cuisines have been consistently rising in the last year, as customers look for

Tesco Reveals Adventurous Global Meals Cooking Trends2023-08-06T12:04:09-04:00

Walgreens to Present at Velocity Sustainability Summit

The Sustainability Summit 2023 is coming up fast, and we’re excited to see everyone again in Austin. Now is a great time to purchase your tickets and travel, and we hope to see you soon. Over the next few weeks, we will reveal all the presentations, including executive speakers from Whole Foods, The Recycling

Walgreens to Present at Velocity Sustainability Summit2023-08-03T16:13:03-04:00

Tesco Unveils New Plastic Saving Ground Beef Packs

Customers picking up fresh Ground beef (mince) in some Tesco stores will notice a big change in how it’s packaged. Instead of the traditional tray/top wrap pack, shoppers will see two lines of beef in new pillow packs. The supermarket is trialing the new packaging, which uses 70% less plastic, on two lines: 500g

Tesco Unveils New Plastic Saving Ground Beef Packs2023-08-03T16:00:09-04:00

Kroger’s Murray’s Cheese Wins Big at the American Cheese Society Annual Conference

Kroger today shared that its Retailer-owned Brand Murray's Cheese Cave Aged Cheese range received numerous accolades at the American Cheese Society annual conference, bringing home five awards. Murray's operates more than 1,000 cheese counters in the Kroger Family of Stores, creating the customer experience for which Murray's has become known at its flagship Greenwich

Kroger’s Murray’s Cheese Wins Big at the American Cheese Society Annual Conference2023-08-03T15:50:08-04:00

Savor the Flavors of Fall at the Fresh Market

Greensboro, NC-based grocer The Fresh Market announced this week the debut of its highly anticipated fall-themed products, which have an all-new look with the debut of new packaging that reflects the vibrant colors and flavors of the fall season. The crisp autumn air may not have yet settled in, but the specialty food retailer

Savor the Flavors of Fall at the Fresh Market2023-08-02T15:54:45-04:00

Velocity Talks with Kevin Kennedy formerly with Chewy & Gamestop

Welcome to Velocity Talks a weekly interview series in which Velocity Institute President Christopher Durham discusses the state of private brand, retail, and careers with retail executives and thought leaders worldwide. This week we chat with Kevin Kennedy former with Chewy, Gamestop, Office Depot and Sports Authority If you would like to join

Velocity Talks with Kevin Kennedy formerly with Chewy & Gamestop2023-08-02T21:00:32-04:00

Topco’ s Basket & Bushel partners with Tennis Channel

Topco-owned Brand Basket & Bushel is partnering with Tennis Channel and American tennis professionals to share new full-of-flavor recipes featuring fresh fruits and vegetables. The partnership also includes an opportunity for a shopper to win a vacation to the 2024 Western & Southern Open tennis tournament. Launched in 2021, Basket & Bushel

Topco’ s Basket & Bushel partners with Tennis Channel2023-08-02T15:27:05-04:00

Velocity Institute Launches Youtube Channel!

Check out the Channel! In the quest to continuously innovate, improve, and disrupt, the Velocity Institute has several exciting announcements scheduled for the remainder of the year. The team is excited to unveil the first, the Velocity Institute Youtube channel. The channel is a commitment to providing the best News, Insights, and Interviews to

Velocity Institute Launches Youtube Channel!2023-08-03T16:02:30-04:00

Petco Debuts Annual Halloween ‘Bootique’ Collection

Petco unveiled its latest "Bootique" collection today, offering the ultimate one-stop shop for pet essentials and Halloween must-haves. Featuring over 350 items total, including over 200 products under $20, the new collection ranges from apparel, accessories, and home décor to toys and treats to help pets and pet owners show off their spirit in

Petco Debuts Annual Halloween ‘Bootique’ Collection2023-08-01T15:56:34-04:00