Trader Joe’s Cools Summer with Root Beer Float Bars

Is there a drinkable summertime dessert more iconic than the Root Beer Float? Trader Joe’s answer, objectively speaking, is no, not really. From the sweet, sarsaparilla-y flavor of the soda to the creaminess of the vanilla ice cream, every sip summons a certain nostalgia that’s hard to top. Trader Joe’s Root Beer Float Bars take this soda-fountain classic a step further by marrying a float’s fun flavors with the portability of an ice pop. Constructed like an orange-and-cream 50/50 bar, they’re fundamentally simple—rectangular, root beer-flavored ice pops filled with vanilla ice cream and served on a stick. (See? Simple.) Whether you’re lounging by the pool, hosting a BBQ, or enjoying a stroll on a warm summer evening, these whimsical treats are capable companions for a trip down memory lane.

By Published On: August 8th, 2023Tags:

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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