About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Misfits Market to Present at Velocity Sustainability Summit

The Sustainability Summit 2023 is happening in just under 70 days, and we’re excited to see everyone again in Austin. Now is a great time to purchase your tickets and travel, and we hope to see you soon. The biggest announcement today is our first presentation. Over the next few weeks, we will reveal

Misfits Market to Present at Velocity Sustainability Summit2023-07-19T20:54:21-04:00

Macy’s Vision for New Brand Portfolio

Today, New York-based Department Store Macy’s introduces its new Macy’s-owned Brand (private brand), On 34th, a women’s apparel and accessories collection of classics made for modern life. Designed for women, by women, the collection features wardrobe staples like the perfect pant and special pieces like the sequin skirt to make her smile with enough

Macy’s Vision for New Brand Portfolio2023-07-19T17:05:36-04:00

Walmart Kicks Open Call 2023

Today, Walmart began accepting applications for its tenth annual Open Call event, inviting small business owners and entrepreneurs everywhere to apply for the opportunity to pitch their products to be sold on Walmart or Sam's Club shelves or on Walmart.com. Applications are open until August 18, 2023. Open Call is at the heart of Walmart's

Walmart Kicks Open Call 20232023-07-18T20:25:06-04:00

At Home Launches Fourth Lifestyle Brand Crosby St.

Home retailer At Home announced today the launch of its new Retailer-owned Brand (private brand), Crosby St. This warm, contemporary modern brand combines high-end design with At Home’s unbeatable prices. Crosby St. is the fourth in At Home’s portfolio of brands. “Our new, exclusive Crosby St. label is for anyone who wants to bring

At Home Launches Fourth Lifestyle Brand Crosby St.2023-07-18T20:42:07-04:00

CAREERS: CVS Health – Executive Director, Product Development, Store Brands

Job ID: 2497752BR Category: Product Innovation Address: 1 CVS Drive Location: Woonsocket, RI Remote: Hybrid Job Description CVS is recruiting for an Executive Director Store Brand Product Development. This leader will be responsible for product development and innovation for the multi-billion-dollar store brand business at CVS Health. This includes the biggest brand in our retail stores, CVS Health Brand.

CAREERS: CVS Health – Executive Director, Product Development, Store Brands2023-07-18T19:43:43-04:00

7-Eleven Opens Call for Entries to Fifth Annual ‘Brands With Heart’

Today 7-Eleven, Inc. announced a call for innovative and emerging brands to apply to the retailer's annual Brands with Heart showcase. The program, now in its fifth year, is designed to provide the opportunity to enter a new retail channel with the chance to see their products on the shelves of 7-Eleven, Speedway, and Stripes

7-Eleven Opens Call for Entries to Fifth Annual ‘Brands With Heart’2023-07-17T16:32:35-04:00

Enter Today! Top Women in Store Brands 2023

  Now in its 11th year, the awards program was established by Women Impacting Storebrand Excellence (WISE), a nonprofit professional development organization, and trade magazine Store Brands. The deadline is Friday, August 11. Nominations may be submitted by using embedded form below.The awards celebrate contributions made by women from all areas of the North

Enter Today! Top Women in Store Brands 20232023-07-17T16:15:49-04:00

Publix: Summer never gets old

To celebrate summer Lakeland, Florida-based grocer Publix has released the new TV commercial “Summer never gets old.” The new ad, of course, features their iconic Publix-owned Brand products. In the YouTube posting, the Retailer describes the creative: “Whether you're reliving your favorite summer memories or making new ones, Publix is here to help

Publix: Summer never gets old2023-07-16T14:49:45-04:00

CAREERS: Sally Beauty Supply – VP Global Product Development

JOB DESCRIPTION Essential Functions Responsible for establishing and driving execution toward a long-term strategic vision for our own brand assortments. Use trends and knowledge about the competitive landscape to develop a vision and roadmap for potential new in-house brands and product lines/extensions. Leads idea generation and creative development processes with key cross teams (Product

CAREERS: Sally Beauty Supply – VP Global Product Development2023-07-16T14:22:52-04:00

Prices increase tonight! Get your Early Bird Ticket Now!

Early Bird ends tonight: last chance to save $200 on the Velocity Sustainability Summit REGISTER NOW! Prices for next month’s top Private Brand Sustainability conference go up at midnight tonight - don’t miss out and book now The early bird gets the worm! You have just hours left to save $20 on your ticket

Prices increase tonight! Get your Early Bird Ticket Now!2023-07-13T17:11:22-04:00