About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Walgreens Launches Nice! Cereal

On what may have been his third or fifth serving of Nice! Marshmallow Treasures cereal of the morning (I lost count), Steve Rausch of Walgreens, 11-year-old nodded approvingly and forced out, “These are really good,” through a half-full mouth before pouring another bowl. He’s a cereal snob, so having him acknowledge any product outside

Walgreens Launches Nice! Cereal2023-06-06T16:17:49-04:00

Rite Aid Launches RYSHI Beauty and Personal Care

This week Rite Aid announced the launch of RYSHI – its Retailer-owned Brand collection of clean beauty and personal care essentials designed to let the real you shine through. Spanning across multiple categories, RYSHI products offer better-for-you ingredients at an accessible price point so customers can conveniently build their beauty toolkit at their neighborhood Rite

Rite Aid Launches RYSHI Beauty and Personal Care2023-06-06T16:38:19-04:00

REGISTER NOW: FREE Velocity Toronto Meet Up is Thursday

Join the Velocity Institute team for our Toronto Meet Up this Thursday June 8 at The Port House Social Bar & Kitchen in Mississauga, ON. The FREE networking event is designed to bring the industry together over cocktails and conversations. There are no presentations and no sales. The Port House in Mississauga is a

REGISTER NOW: FREE Velocity Toronto Meet Up is Thursday2023-06-05T19:40:13-04:00

Asda Replaces Colored Milk Tops to Recycle Over 200 M Pieces Of Plastic A Year

British retailer Asda has today announced that it will replace colored caps with clear caps on all its own label fresh milk, including skimmed, semi-skimmed, whole, organic, and filtered milk. The change will mean that 268 tons of High-Density Polythene (rHDPE) can be recycled to make new milk bottles and is part of Asda’s

Asda Replaces Colored Milk Tops to Recycle Over 200 M Pieces Of Plastic A Year2023-06-05T16:30:51-04:00

CVS Pharmacy Innovates with New QuickServe Vitamin System

Late last week, CVS Pharmacy announced the launch of its CVS Health QuickServe Vitamin Dispensing System. This easy-to-assemble vitamin dispenser holds a 30-day supply of select CVS Health vitamins and supplements. Its sleek countertop design promotes “vitaminimalism” — simplifying vitamin and supplement routines, eliminating the clutter of pill bottles, and keeping vitamins and supplements front

CVS Pharmacy Innovates with New QuickServe Vitamin System2023-06-04T12:48:26-04:00

Join us next week in Toronto for FREE Networking

Join the Velocity Institute team for our Toronto Meet Up Next Week, Thursday June 8 at The Port House Social Bar & Kitchen in Mississauga, ON. The FREE networking event is designed to bring the industry together over cocktails and conversations. There are no presentations and no sales. The Port House in Mississauga is a

Join us next week in Toronto for FREE Networking2023-06-01T14:10:24-04:00

Waitrose launch UK’s first Retailer-owned Brand Fairtrade coconut oil

UK grocer Waitrose has launched its new Retailer-owned Brand Coconut Oil, which is both organic and Fairtrade, the first of its kind in the UK. The Sonmic Organic and Natural Farmers’ Association (SONFA) has produced this coconut oil. They are a small producer organization based in Sri Lanka, prioritizing organic farming with a strong

Waitrose launch UK’s first Retailer-owned Brand Fairtrade coconut oil2023-06-01T14:03:03-04:00

Albertsons Companies Rethinks & Reinvents Its Signature Brands

Albertsons Companies, Inc. announced today that it would rebrand its Signature Farms, Signature Care, and Signature Cafe products under one master Retailer-owned Brand, Signature SELECT, which features a refreshed, modern logo, bold packaging, and a new marketing campaign designed to build an emotional connection with customers. The transition to Signature SELECT is underway across stores,

Albertsons Companies Rethinks & Reinvents Its Signature Brands2023-05-31T11:17:22-04:00

Sainsbury’s Consolidates Value Brands to Create Stamford Street

Value has a new address as UK grocer Sainsbury’s moves all its entry price point private brands to Stamford Street. Named after the previous home of Sainsbury’s, the brand will celebrate Sainsbury’s heritage of quality and value by helping customers more easily find everyday staples at budget-friendly prices. Two-thirds of customers say they are

Sainsbury’s Consolidates Value Brands to Create Stamford Street2023-05-31T14:03:36-04:00

CVS Launches Gold Emblem Aluminum Refillable Water

Woonsocket, Rhode Island-based drug chain CVS Health is expanding its Gold Emblem Retailer-owned Brand, a new aluminum-bottled water. The launch contributes to CVS’ goal of reducing single-use plastic in private brand packaging by 50% by 2030. Gold Emblem Refillable Purified Water 20.30 oz, 3.8 lbs. Item # 378905 Purified water Electrolytes added for taste

CVS Launches Gold Emblem Aluminum Refillable Water2023-05-30T20:11:06-04:00