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Schnucks And St. Louis Cardinals Team Up To Introduce Cherry Cardinals Crunch Ice Cream

Schnuck Markets and the St. Louis Cardinals are teaming up to bring customers and fans a special treat to cool them off on warm summer days – Schnucks Cherry Cardinals Crunch Ice Cream. The new Retailer-owned Brand (private brand) frozen confection is a cherry and vanilla-flavored ice cream swirled with coated cookie pieces and is now available at most Schnucks stores across the Midwest.

“Schnucks Cherry Cardinals Crunch ice cream is sure to be a fan favorite that Cardinals Nation will only find at their local Schnucks store,” said Schnucks Brand Manager of Media & Sponsorships Zach Collins. “This collaboration is possible because of a strong hometown partnership between the St. Louis Cardinals and Schnucks’ best-in-class ‘Own Brands’ team dedicated to bringing our customers high-quality, exclusive items that deliver great value.”

The 48-ounce carton will be featured in a three-day sale Wednesday, June 14 – Friday, June 16 for the special sale price of $3.49 (regularly priced $4.49).

Schnucks is encouraging shoppers to share photos of their summer scoops of Cherry Cardinals Crunch Ice Cream using the hashtag #schnuckscoops. In July, watch for a special social media contest around the ice cream. Up to three winners could take home $500 in Schnucks Rewards points. Stay tuned to Schnucks social media channels for information about how to participate.

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By Published On: June 12th, 2023Tags:

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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