About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Academy Sports + Outdoors Steps Back in Time with 90’s Retro Collection

Academy Sports + Outdoors, Inc. announced earlier this month it is kicking off the summer with the launch of its first-ever retro Retail-owned Brand collection, a tribute to the summers of the 90s. The sports and outdoors retailer has provided summer fun to families for over 40 years and looked to its archives for

Academy Sports + Outdoors Steps Back in Time with 90’s Retro Collection2023-05-30T19:35:41-04:00

2023 Vertex Awards Best of Show

RETAILER: PLUS Retail B.V. BRAND: Plus AGENCY: Brandnew BV CATEGORY: Packaged Goods CREDITS: PLUS Retail Janneke van den Hoven, Brand manager private label Reinie Cazant, Brand manager private label Rose-Marije van Elst, Coördinator Private Label Brandnew Malu de Goede, Design Irene Ibanez, Design Arthur van Hamersveld, overall creative strategy Hilde Steegstra, Client director BRIEF Challenge Chocolate is booming.

2023 Vertex Awards Best of Show2023-05-29T19:52:21-04:00

2023 Retailer of the Year: Americas

The response to this year’s competition was so overwhelming globally that we have split the world into a third region. The retailer that receives the most overall points for wins across all categories will receive one of three regional awards for Retailer of the Year. (Best of Show = 10 points. Best of Show

2023 Retailer of the Year: Americas2023-05-29T19:46:43-04:00

2023 Retailer of the Year: Europe, Middle East & Africa

The response to this year’s competition was so overwhelming globally that we have split the world into a third region. The retailer that receives the most overall points for wins across all categories will receive one of three regional awards for Retailer of the Year. (Best of Show = 10 points. Best of Show

2023 Retailer of the Year: Europe, Middle East & Africa2023-05-29T19:42:47-04:00

2023 Vertex Awards Publisher’s Choice

The response to this year's competition was so overwhelming globally that we have split the world into a third region. The studio, agency, or in-house team that receives the most overall points for wins across all categories will receive one of three regional awards for Publisher’s Choice. SCORING Best of Show = 10 points.

2023 Vertex Awards Publisher’s Choice2023-05-25T20:52:49-04:00

10th Anniversary Vertex Awards GOLD WINNERS

Welcome to the 10th Annual Vertex Award winner’s announcement. This year’s competition includes more than 100 winners each representing the absolute best in package design from around the globe regardless of who owns the brand. That’s right; these are the best package designs in the world – full stop. Here is the schedule for

10th Anniversary Vertex Awards GOLD WINNERS2023-05-25T10:16:10-04:00

10th Anniversary Vertex Awards SILVER WINNERS

Welcome to the 10th Annual Vertex Award winner’s announcement. This year’s competition includes more than 100 winners each representing the absolute best in package design from around the globe regardless of who owns the brand. That’s right; these are the best package designs in the world – full stop. Here is the schedule for

10th Anniversary Vertex Awards SILVER WINNERS2023-05-23T17:57:33-04:00

10th Anniversary Vertex Awards BRONZE WINNERS

Welcome to the 10th Annual Vertex Award winner’s announcement. This year’s competition includes more than 100 winners each representing the absolute best in package design from around the globe regardless of who owns the brand. That’s right; these are the best package designs in the world – full stop. Here is the schedule for

10th Anniversary Vertex Awards BRONZE WINNERS2023-05-22T17:08:21-04:00