About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Waitrose launch UK’s first Retailer-owned Brand Fairtrade coconut oil

UK grocer Waitrose has launched its new Retailer-owned Brand Coconut Oil, which is both organic and Fairtrade, the first of its kind in the UK. The Sonmic Organic and Natural Farmers’ Association (SONFA) has produced this coconut oil. They are a small producer organization based in Sri Lanka, prioritizing organic farming with a strong

Waitrose launch UK’s first Retailer-owned Brand Fairtrade coconut oil2023-06-01T14:03:03-04:00

Albertsons Companies Rethinks & Reinvents Its Signature Brands

Albertsons Companies, Inc. announced today that it would rebrand its Signature Farms, Signature Care, and Signature Cafe products under one master Retailer-owned Brand, Signature SELECT, which features a refreshed, modern logo, bold packaging, and a new marketing campaign designed to build an emotional connection with customers. The transition to Signature SELECT is underway across stores,

Albertsons Companies Rethinks & Reinvents Its Signature Brands2023-05-31T11:17:22-04:00

Sainsbury’s Consolidates Value Brands to Create Stamford Street

Value has a new address as UK grocer Sainsbury’s moves all its entry price point private brands to Stamford Street. Named after the previous home of Sainsbury’s, the brand will celebrate Sainsbury’s heritage of quality and value by helping customers more easily find everyday staples at budget-friendly prices. Two-thirds of customers say they are

Sainsbury’s Consolidates Value Brands to Create Stamford Street2023-05-31T14:03:36-04:00

CVS Launches Gold Emblem Aluminum Refillable Water

Woonsocket, Rhode Island-based drug chain CVS Health is expanding its Gold Emblem Retailer-owned Brand, a new aluminum-bottled water. The launch contributes to CVS’ goal of reducing single-use plastic in private brand packaging by 50% by 2030. Gold Emblem Refillable Purified Water 20.30 oz, 3.8 lbs. Item # 378905 Purified water Electrolytes added for taste

CVS Launches Gold Emblem Aluminum Refillable Water2023-05-30T20:11:06-04:00

Academy Sports + Outdoors Steps Back in Time with 90’s Retro Collection

Academy Sports + Outdoors, Inc. announced earlier this month it is kicking off the summer with the launch of its first-ever retro Retail-owned Brand collection, a tribute to the summers of the 90s. The sports and outdoors retailer has provided summer fun to families for over 40 years and looked to its archives for

Academy Sports + Outdoors Steps Back in Time with 90’s Retro Collection2023-05-30T19:35:41-04:00

2023 Vertex Awards Best of Show

RETAILER: PLUS Retail B.V. BRAND: Plus AGENCY: Brandnew BV CATEGORY: Packaged Goods CREDITS: PLUS Retail Janneke van den Hoven, Brand manager private label Reinie Cazant, Brand manager private label Rose-Marije van Elst, Coördinator Private Label Brandnew Malu de Goede, Design Irene Ibanez, Design Arthur van Hamersveld, overall creative strategy Hilde Steegstra, Client director BRIEF Challenge Chocolate is booming.

2023 Vertex Awards Best of Show2023-05-29T19:52:21-04:00

2023 Retailer of the Year: Americas

The response to this year’s competition was so overwhelming globally that we have split the world into a third region. The retailer that receives the most overall points for wins across all categories will receive one of three regional awards for Retailer of the Year. (Best of Show = 10 points. Best of Show

2023 Retailer of the Year: Americas2023-05-29T19:46:43-04:00

2023 Retailer of the Year: Europe, Middle East & Africa

The response to this year’s competition was so overwhelming globally that we have split the world into a third region. The retailer that receives the most overall points for wins across all categories will receive one of three regional awards for Retailer of the Year. (Best of Show = 10 points. Best of Show

2023 Retailer of the Year: Europe, Middle East & Africa2023-05-29T19:42:47-04:00

2023 Vertex Awards Publisher’s Choice

The response to this year's competition was so overwhelming globally that we have split the world into a third region. The studio, agency, or in-house team that receives the most overall points for wins across all categories will receive one of three regional awards for Publisher’s Choice. SCORING Best of Show = 10 points.

2023 Vertex Awards Publisher’s Choice2023-05-25T20:52:49-04:00