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Rite Aid Launches RYSHI Beauty and Personal Care

This week Rite Aid announced the launch of RYSHI – its Retailer-owned Brand collection of clean beauty and personal care essentials designed to let the real you shine through. Spanning across multiple categories, RYSHI products offer better-for-you ingredients at an accessible price point so customers can conveniently build their beauty toolkit at their neighborhood Rite Aid.

The full collection offers a vast range of products so customers can find answers to all their beauty and grooming needs under one trusted brand. From vegan lashes to hydrogel eye and sheet masks to sunscreen, body wash, and razors, RYSHI everyday essentials and self-pampering favorites are all priced under $20 to provide accessible, high-quality offerings to Rite Aid customers.

RYSHI will continue to expand its offerings through 2023, boasting more than 300 products

“For years, customers have turned to our Rite Aid brands for trusted, affordable items and we’re excited to introduce them to RYSHI, a brand that reflects our ongoing commitment to make cleaner ingredients and offerings widely available for everyone,” said Pamela Kohn, SVP, Chief Merchandising Officer at Rite Aid. “Created to ‘let the real you shine through’ we hope that RYSHI users feel empowered with confidence to be the best version of themselves with a little help from our products.”

To help customers embrace their true self and feel confident, radiant and clean, the RYSHI brand features a wide selection of products, including:

  • Gua Shas/Facial Massagers
  • Facial Wipes
  • Hydrogel Eye Masks
  • Sheet Masks
  • Vegan Eye Lashes
  • Makeup Applicators
  • Eyelash Curlers
  • Hand Cream
  • Body Wash
  • Cotton Balls/Rounds
  • Sunscreen
  • Dry Brushes
  • Nail Care
  • Razors

Rite Aid created RYSHI with a commitment to clean and quality products. The collection is free from ingredients of concern, such as parabens, perfluorinated substances (PFAS), triclosan, formaldehyde, and formaldehyde releasers. In addition, all RYSHI products are independently lab tested to ensure product performance and safety and are backed by a 100% satisfaction guarantee.

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By Published On: June 6th, 2023Tags: ,

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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