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Asda Replaces Colored Milk Tops to Recycle Over 200 M Pieces Of Plastic A Year

British retailer Asda has today announced that it will replace colored caps with clear caps on all its own label fresh milk, including skimmed, semi-skimmed, whole, organic, and filtered milk.

The change will mean that 268 tons of High-Density Polythene (rHDPE) can be recycled to make new milk bottles and is part of Asda’s plan to make more of its food packaging recyclable. As a result of this change, 207 million plastic milk caps will now be recycled in this way each year.

The switch to natural-colored caps means that they can be easily recycled back into food-grade packaging. Unlike green, blue, and red colored caps, the clear bottle caps, which contain 30% recycled material, can be recycled, and go back into food packaging.

In partnership with Arla, the UK’s largest dairy cooperative, the change will be rolled out in Asda stores from June and affect Yeo Valley fresh milk. Customers will be able to distinguish between the different varieties by the colored labeling on all milk bottles.

Fiona Dobson, Lead Packaging Strategy and Innovation Manager at Asda, said: “At Asda, we are committed to finding ways to reduce our environmental impact. The introduction of clear caps on our milk bottles is part of our wider commitment to drive 100% recyclability packaging and increase recycled content levels across all of our products by 2025.”

Catriona Mantle, Head of Milk, Organic, and Yogurt at Arla, said: “As the UK’s largest dairy cooperative, we are committed to our sustainability journey at Arla and the packaging we use plays a key role in this. We are continuously exploring new ways to reduce our impact and are pleased to confirm we will be introducing natural clear caps across our portfolio from early June 2023. Whilst our colored caps are already fully recyclable and made of 30% recycled material (rHDPE), the switch to natural clear caps means the caps can be easily recycled back into food grade packaging.”

Jayne Paramor, Strategic Technical Manager – Plastics, WRAPWe applaud Asda on their decision to join the growing group of UK retailers who are removing pigments from their milk bottle caps. Clear, colorless plastics have much higher demand as recycled material, so removing pigments will help to produce valuable recycled plastics and build end markets for these reprocessed materials, ensuring that they find a second life as new products, including new milk bottles and lids. This small but impactful change is helping to make the UK’s milk bottles – which are already widely recycled into new milk bottles and a fantastic example of the circular economy for plastics in action – even more recyclable. An exemplary step in developing a circular economy for plastics.”

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By Published On: June 5th, 2023Tags:

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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