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Waitrose launch UK’s first Retailer-owned Brand Fairtrade coconut oil

UK grocer Waitrose has launched its new Retailer-owned Brand Coconut Oil, which is both organic and Fairtrade, the first of its kind in the UK.

The Sonmic Organic and Natural Farmers’ Association (SONFA) has produced this coconut oil. They are a small producer organization based in Sri Lanka, prioritizing organic farming with a strong focus on protecting the environment. Fairtrade works with the coconut farmers to ensure they receive a fair price for their crops, and the Fairtrade producer networks offer farmers training on environmentally friendly pest control, biodiversity, and sustainable agriculture.

Tom Shiel, Waitrose Buyer, said: “We are proud to be the first supermarket to launch a 100% Fairtrade own label Coconut Oil. Alongside great quality and taste, the product supports the Sri Lankan farmers who produce the coconut oil to invest in their farms, communities and protect their environment.”

Kerrina Thorogood, Partnerships Director at the Fairtrade Foundation, said: “We applaud Waitrose and SONFA for their collaborative effort to bring this brilliant new Fairtrade product to UK supermarket shelves.

“Thanks to the Fairtrade Premiums that farmers receive for their certified products, SONFA have completed projects such as repairing the village’s community center, which was also a pre-school for the farmers’ children. Previously the children weren’t able to attend classes on rainy days due to poor insulation and leaks. However, the building and school equipment have now been renovated, and they can afford to pay the salary of the preschool teacher. We’re delighted that Waitrose’s new partnership with SONFA will allow them to contribute to this vital work.”

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By Published On: June 1st, 2023Tags:

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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