About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Chewy Announces Vibeful in Q3 Earnings Report

Online pet retailer Chewy shared its third-quarter earnings on December 8 for the three-month period ended October 30. In it, the retailer detailed double-digit net sales growth compared to the same period in fiscal 2021. Net sales for Chewy in the third quarter came to $2.53 billion, up 14.5% from $2.21 billion in the third

Chewy Announces Vibeful in Q3 Earnings Report2022-12-13T16:26:53-05:00

Edgewell ReBrands Private Brand Division

Edgewell Personal Care Company announced this week that its Retail-owned Brand (private label) business unit, previously known as Private Brands Group, is now Edgewell Custom Brands. With this comes a new, more modern look and a refreshed online presence. Formerly known as Personna.com, the new website can now be found at EdgewellCustomBrands.com. This change

Edgewell ReBrands Private Brand Division2022-12-13T19:57:48-05:00

Inside the Velocity Institute State of The Industry 2022 Presentations

More than 270 registrants joined us from 17 countries around the world to discuss the current state of the Retail-owned Brand (private brand) industry. The presentation decks are below State of the Industry - Inside the New Industry Research Christopher Durham, President - VELOCITY INSTITUTE Durham, President of

Inside the Velocity Institute State of The Industry 2022 Presentations2022-12-12T19:23:57-05:00

Vertex Awards Early Bird Ends Friday

Enter today and save up to $200 with the Early Bird Rate! (expires 12.16.2022) Since 2012, The Vertex Awards has honored innovative Retail-Owned Brand /private brand/private label /own brand design that demonstrates groundbreaking design solutions to consumer problems. We have proved that strategic, beautiful, creative execution can produce extraordinary results. The Vertex Awards is

Vertex Awards Early Bird Ends Friday2022-12-11T19:54:49-05:00

Kroger opens 1,000th Murray’s Cheese Shop-in-Shop

Kroger announced last week the opening of the 1,000th Murray's Cheese shop in Kroger banner stores, bringing Murray's shops to more than 30 states across America. In 2017 Kroger acquired Murrays and brought it into the retailer's portfolio. Murray's Shop-in-Shops debuted in Kroger stores in 2008 each designed to create the customer experience that Murray's

Kroger opens 1,000th Murray’s Cheese Shop-in-Shop2022-12-11T19:41:52-05:00

Marks & Spencer Collabs with Nails. INC on Percy Pig nail polish

British retailer Marks and Spencer and Nails.INC have joined forces to bring a collab to their fans – the retailer's much-loved Percy Pig candy mascot is featured in this nail polish duo. M&S announced the product release on its Instagram this week, with thousands of fans responding. "Sold out everywhere," commented one frustrated shopper. Hundreds

Marks & Spencer Collabs with Nails. INC on Percy Pig nail polish2022-12-11T19:28:54-05:00

ALDI UK Returns Sell-Out Bonded Haircare Range For Winter

Aldi-UK’s cruelty-free health and beauty Retail-owned brand, Lacura, is returning its luxe range of hair-bonding products for as little as £3.49. Specially formulated with premium ingredients including Vitamin E, Hyaluronic Acid and Hydrogenated Castor Oil, the Bonded range proved to be a solid fan favorite following its initial launch – selling out in less than

ALDI UK Returns Sell-Out Bonded Haircare Range For Winter2022-12-06T15:54:04-05:00

Tesco suppliers to use online swap-shop to cut costs and reduce waste

More than 3,500 Tesco UK suppliers can now cut production costs and reduce waste by selling or donating surplus stock or products to other suppliers who can make use of them. Tesco Exchange is a new online marketplace that matches suppliers who have too much of a product, for example, crops, by-products, ingredients or packaging,

Tesco suppliers to use online swap-shop to cut costs and reduce waste2022-12-05T19:09:39-05:00

Kroger Brands’ Sales Increase 10.4% in Q3

As Americans continue to cut back on spending the country's largest traditional grocer Kroger Co. has responded by growing its Retail-owned Brands (private brands). In the third quarter of 2022, the retailer’s brands delivered identical sales growth that outpaced overall identical sales. Total company sales were $34.2 billion in the third quarter, compared to $31.9

Kroger Brands’ Sales Increase 10.4% in Q32022-12-04T18:59:56-05:00