About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Topco’s Crav’n Flavor Sponsors New Year’s Live: Nashville’s Big Bash

Topco-owned private brand Crav’n Flavor announced this week that it is a sponsor of Jack Daniel’s New Year’s Eve Live: Nashville’s Big Bash produced by the Nashville Convention & Visitors Corp. This type of sponsorship is a first for the brand and one that is not often seen in the private brand space. “We are

Topco’s Crav’n Flavor Sponsors New Year’s Live: Nashville’s Big Bash2022-12-15T18:47:09-05:00

Vertex Awards Announces 2023 Judging Panel

For the 10th anniversary edition of the Vertex Awards, we have expanded the international voice and added judges from around the world to expand the global perspective of the judging panel. This year’s panel of 24 judges includes design luminaries from eight countries each tasked with holding entrants to the higher standards for design. Standards

Vertex Awards Announces 2023 Judging Panel2022-12-15T12:58:48-05:00

Lassonde Pappas Expands Juice Plant

Lassonde Industries Inc., a manufacturer of fruit juices and drinks has confirmed the expansion of its Mountain Home Industrial Park location, according to a news release. The $55 million project includes the construction of a new facility as well as the addition of a new production line. ‘’We are grateful to Henderson County for

Lassonde Pappas Expands Juice Plant2022-12-14T18:43:21-05:00

BJs Wholesale Club Posts 4 Jobs

Since pioneering the warehouse club model in New England in 1984, East Coast warehouse club operator BJ’s Wholesale Club Since has grown their footprint to large-format, high volume warehouse clubs spanning 18 states. The Vertex Award winning retailer continues its commitment to Retail-owned Brands and their growth with the four jobs below. Own Brand Manager-

BJs Wholesale Club Posts 4 Jobs2022-12-14T18:42:23-05:00

Chewy Announces Vibeful in Q3 Earnings Report

Online pet retailer Chewy shared its third-quarter earnings on December 8 for the three-month period ended October 30. In it, the retailer detailed double-digit net sales growth compared to the same period in fiscal 2021. Net sales for Chewy in the third quarter came to $2.53 billion, up 14.5% from $2.21 billion in the third

Chewy Announces Vibeful in Q3 Earnings Report2022-12-13T16:26:53-05:00

Edgewell ReBrands Private Brand Division

Edgewell Personal Care Company announced this week that its Retail-owned Brand (private label) business unit, previously known as Private Brands Group, is now Edgewell Custom Brands. With this comes a new, more modern look and a refreshed online presence. Formerly known as Personna.com, the new website can now be found at EdgewellCustomBrands.com. This change

Edgewell ReBrands Private Brand Division2022-12-13T19:57:48-05:00

Inside the Velocity Institute State of The Industry 2022 Presentations

More than 270 registrants joined us from 17 countries around the world to discuss the current state of the Retail-owned Brand (private brand) industry. The presentation decks are below State of the Industry - Inside the New Industry Research Christopher Durham, President - VELOCITY INSTITUTE Durham, President of

Inside the Velocity Institute State of The Industry 2022 Presentations2022-12-12T19:23:57-05:00

Vertex Awards Early Bird Ends Friday

Enter today and save up to $200 with the Early Bird Rate! (expires 12.16.2022) Since 2012, The Vertex Awards has honored innovative Retail-Owned Brand /private brand/private label /own brand design that demonstrates groundbreaking design solutions to consumer problems. We have proved that strategic, beautiful, creative execution can produce extraordinary results. The Vertex Awards is

Vertex Awards Early Bird Ends Friday2022-12-11T19:54:49-05:00

Kroger opens 1,000th Murray’s Cheese Shop-in-Shop

Kroger announced last week the opening of the 1,000th Murray's Cheese shop in Kroger banner stores, bringing Murray's shops to more than 30 states across America. In 2017 Kroger acquired Murrays and brought it into the retailer's portfolio. Murray's Shop-in-Shops debuted in Kroger stores in 2008 each designed to create the customer experience that Murray's

Kroger opens 1,000th Murray’s Cheese Shop-in-Shop2022-12-11T19:41:52-05:00

Marks & Spencer Collabs with Nails. INC on Percy Pig nail polish

British retailer Marks and Spencer and Nails.INC have joined forces to bring a collab to their fans – the retailer's much-loved Percy Pig candy mascot is featured in this nail polish duo. M&S announced the product release on its Instagram this week, with thousands of fans responding. "Sold out everywhere," commented one frustrated shopper. Hundreds

Marks & Spencer Collabs with Nails. INC on Percy Pig nail polish2022-12-11T19:28:54-05:00