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Happy Holidays from the Velocity Institute

The Velocity Institute team wishes you continued love, light, and prosperity in 2023.

All the best to you and your team in this holiday season and look forward to continuing to help you build your business and grow the entire Retail-owned Brand (private brand) industry.

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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