Thanks for the Great 2022

2022 was a huge year for Velocity Institute – not only for our team but for our members and the entire Retail-owned Brand industry. Thank you for making our favorite moments from this year possible, and for being a part of our fast-growing modern association.

Before we jump into 2023, let’s look back at the most memorable moments of last year and see what we achieved together.

The industry embraced our brand of change more than ever

  • In our first year the Velocity Institute gained more than 1,000 members
  • More than 75 enthusiastically engaged sponsors
  • This year’s Vertex Awards included more than 327 entries from 47 retailers

You asked, we answered…

The return of in-person – networking at its very best

  • 200+ Retail executives, manufacturers, and solution partners gathered in Charlotte for our marque event the Velocity Institute Conference + Expo.
  • 100+ private brand change makers converged on Cincinnati, for the first in-person Velocity Sustainability Summit
  • 2022 Meetups began in Minneapolis and then crossed the country to Boston, concluding with the industry party of the year Chicago (Rosemont)

Insights & Education

  • 650+ private brand industry stories, guest posts, interviews, and jobs
  • 1,200+ global attendees to the groundbreaking virtual summits Design 2022 and State of the Industry 2022

It’s all possible because of you, our incredible members, and the entire industry, THANK YOU! Great work this year and thank you for growing together in 2022.

2023 promises to be even more with events scheduled in seven cities around the world: Toronto, Canada, Fort Lauderdale, Florida, Charlotte, North Carolina, Amsterdam, Netherlands, Austin, Texas, Chicago, Illinois, and two Live Online Summits.

If you are not currently a PLUS or PRO member, now is the time to upgrade. With member-exclusive upgrades, access to proprietary research, discounts on event registrations and sponsorship, and engagement with the entire Velocity Institute community.


Christopher Durham
President, Velocity Institute
Co-Founder, The Vertex Awards

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By Published On: December 21st, 2022

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.