About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

ALDI UK Returns Sell-Out Bonded Haircare Range For Winter

Aldi-UK’s cruelty-free health and beauty Retail-owned brand, Lacura, is returning its luxe range of hair-bonding products for as little as £3.49. Specially formulated with premium ingredients including Vitamin E, Hyaluronic Acid and Hydrogenated Castor Oil, the Bonded range proved to be a solid fan favorite following its initial launch – selling out in less than

ALDI UK Returns Sell-Out Bonded Haircare Range For Winter2022-12-06T15:54:04-05:00

Tesco suppliers to use online swap-shop to cut costs and reduce waste

More than 3,500 Tesco UK suppliers can now cut production costs and reduce waste by selling or donating surplus stock or products to other suppliers who can make use of them. Tesco Exchange is a new online marketplace that matches suppliers who have too much of a product, for example, crops, by-products, ingredients or packaging,

Tesco suppliers to use online swap-shop to cut costs and reduce waste2022-12-05T19:09:39-05:00

Kroger Brands’ Sales Increase 10.4% in Q3

As Americans continue to cut back on spending the country's largest traditional grocer Kroger Co. has responded by growing its Retail-owned Brands (private brands). In the third quarter of 2022, the retailer’s brands delivered identical sales growth that outpaced overall identical sales. Total company sales were $34.2 billion in the third quarter, compared to $31.9

Kroger Brands’ Sales Increase 10.4% in Q32022-12-04T18:59:56-05:00

WALMART: Sr Manager, Marketing Planning & Strategy – Private Brand Management

Position Summary... What you'll do... Senior Manager, Private Brand Development, Food/Consumables/Health & Wellness Category Marketing, US Marketing Introduction Are you a leader that thrives in building new teams and capabilities? Do you love building brands that matter - that have scale and purpose? In this role, you will have the opportunity to develop brands

WALMART: Sr Manager, Marketing Planning & Strategy – Private Brand Management2022-12-04T18:47:50-05:00

Croatia’s Studenac Reinvigorates Retail-owned Brand

Croatia’s largest retailer grocer Studenac Market has announced plans to expand its Retail-owned brand range , including value and healthier alternatives. The retailer has launched around 300 SKUs over the past two years, including the Moje Jutro (dairy products), Frusecca (dry fruits and nuts) and Nuvolette (paper products) brands. The group is now expanding its

Croatia’s Studenac Reinvigorates Retail-owned Brand2022-12-01T19:59:46-05:00

Southeastern Grocers to Host Retail-owned Brand Supplier Forum

Southeastern Grocers Inc. (SEG), parent company and home of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, is hosting a two-day virtual Own Brand Supplier Forum Wednesday, Jan. 25 – Thursday, Jan. 26. The event is designed to help the retailer collaborate with existing partners and cultivate relationships with new suppliers. The forum will

Southeastern Grocers to Host Retail-owned Brand Supplier Forum2022-12-01T19:59:20-05:00

New IRI Report Explores Private Brand Recovery Amid Economic Uncertainty

IRI, which recently merged with The NPD Group to create a global technology, analytics and data provider, released a new report exploring trends in Retail-owned Brand (private brand, store brand, private label) products, which have not reached their expected growth amid 2022’s economic uncertainties. The report, "Private Brands: Look Who’s Buying Now," provides an update

New IRI Report Explores Private Brand Recovery Amid Economic Uncertainty2022-11-30T19:14:37-05:00

Thrive Market, LesserEvil Debuts Exclusive Collab

Online grocer Thrive Market has dropped its exclusive Retail-owned Brand range collab with LesserEvil. Exclusive to Thrive Market’s 1.2M members, the LesserEvil x Thrive Market Elote flavor is a co-branded creation, alongside crowd favorites including Olive Oil, Salted, Vegan Butter, and Sweet and Salty. The collaboration is now available for $2.99–$4.99. The Elote flavor takes

Thrive Market, LesserEvil Debuts Exclusive Collab2022-11-30T18:37:03-05:00

Meijer Reaches 4 Million Meal Donation

This past Thanksgiving week Midwest big box retailer Meijer will donate $1 million – equating to 4 million meals – to food pantries across the Midwest after customers made more than 4 million purchases including Meijer Retail-owned Brand (private brand) products. The donation came as a result of the retailer's recent commitment to provide up

Meijer Reaches 4 Million Meal Donation2022-11-29T19:18:18-05:00