About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

WALMART: Sr Manager, Marketing Planning & Strategy – Private Brand Management

Position Summary... What you'll do... Senior Manager, Private Brand Development, Food/Consumables/Health & Wellness Category Marketing, US Marketing Introduction Are you a leader that thrives in building new teams and capabilities? Do you love building brands that matter - that have scale and purpose? In this role, you will have the opportunity to develop brands

WALMART: Sr Manager, Marketing Planning & Strategy – Private Brand Management2022-12-04T18:47:50-05:00

Croatia’s Studenac Reinvigorates Retail-owned Brand

Croatia’s largest retailer grocer Studenac Market has announced plans to expand its Retail-owned brand range , including value and healthier alternatives. The retailer has launched around 300 SKUs over the past two years, including the Moje Jutro (dairy products), Frusecca (dry fruits and nuts) and Nuvolette (paper products) brands. The group is now expanding its

Croatia’s Studenac Reinvigorates Retail-owned Brand2022-12-01T19:59:46-05:00

Southeastern Grocers to Host Retail-owned Brand Supplier Forum

Southeastern Grocers Inc. (SEG), parent company and home of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores, is hosting a two-day virtual Own Brand Supplier Forum Wednesday, Jan. 25 – Thursday, Jan. 26. The event is designed to help the retailer collaborate with existing partners and cultivate relationships with new suppliers. The forum will

Southeastern Grocers to Host Retail-owned Brand Supplier Forum2022-12-01T19:59:20-05:00

New IRI Report Explores Private Brand Recovery Amid Economic Uncertainty

IRI, which recently merged with The NPD Group to create a global technology, analytics and data provider, released a new report exploring trends in Retail-owned Brand (private brand, store brand, private label) products, which have not reached their expected growth amid 2022’s economic uncertainties. The report, "Private Brands: Look Who’s Buying Now," provides an update

New IRI Report Explores Private Brand Recovery Amid Economic Uncertainty2022-11-30T19:14:37-05:00

Thrive Market, LesserEvil Debuts Exclusive Collab

Online grocer Thrive Market has dropped its exclusive Retail-owned Brand range collab with LesserEvil. Exclusive to Thrive Market’s 1.2M members, the LesserEvil x Thrive Market Elote flavor is a co-branded creation, alongside crowd favorites including Olive Oil, Salted, Vegan Butter, and Sweet and Salty. The collaboration is now available for $2.99–$4.99. The Elote flavor takes

Thrive Market, LesserEvil Debuts Exclusive Collab2022-11-30T18:37:03-05:00

Meijer Reaches 4 Million Meal Donation

This past Thanksgiving week Midwest big box retailer Meijer will donate $1 million – equating to 4 million meals – to food pantries across the Midwest after customers made more than 4 million purchases including Meijer Retail-owned Brand (private brand) products. The donation came as a result of the retailer's recent commitment to provide up

Meijer Reaches 4 Million Meal Donation2022-11-29T19:18:18-05:00

Mother’s Market Redesigns and Expands its Brand

California-based health food stores Mother’s Market and Kitchen have launched a redesign and expansion of their Retail-owned Brand range of high-quality Natural & Organic products. Founded in 1978 by a group of plant-based loving yoga enthusiasts, this So Cal health foods mecca is dedicated to uplifting wellness within the communities they serve. A calming reprieve

Mother’s Market Redesigns and Expands its Brand2022-11-28T19:46:47-05:00

Celebrate the Holidays with Trader Joe’s Boozy Macarons

Not since Dickens’ A Christmas Carol have three spirits had such an impact on the holiday season! Combining the elegantly light and pillowy texture of a Parisian-style macaron with the rich, full flavors of premium rum, French XO brandy, and Cointreau triple sec liqueur, Trader Joe’s Boozy Macarons come from a supplier in France who

Celebrate the Holidays with Trader Joe’s Boozy Macarons2022-11-27T20:01:16-05:00

Tesco Opens Doors to the Give Back Express

As FareShare and the Trussell Trust report they expect to provide food support to more than 1.2 million people in the U.K. this winter, retailer Tesco and its charity partners have launched The Give Back Express - their first ever ‘reverse supermarket’ to help spread Christmas joy and boost donations.Visitors are invited to buy and

Tesco Opens Doors to the Give Back Express2022-11-27T20:00:26-05:00

Save Now With Vertex Awards Early Bird Rate

Enter today and save up to $200 with the Early Bird Rate! (expires 12.16.2022) Since 2012, The Vertex Awards has honored innovative Retail-Owned Brand /private brand/private label /own brand design that demonstrates groundbreaking design solutions to consumer problems. We have proved that strategic, beautiful, creative execution can produce extraordinary results. The Vertex Awards is

Save Now With Vertex Awards Early Bird Rate2022-11-24T21:12:44-05:00