Inside the Velocity Institute State of The Industry 2022 Presentations

More than 270 registrants joined us from 17 countries around the world to discuss the current state of the Retail-owned Brand (private brand) industry.

The presentation decks are below

State of the Industry – Inside the New Industry Research

Christopher Durham, President – VELOCITY INSTITUTE

Durham, President of the Velocity Institute, will present a look at the latest exclusive industry research from the Institute. The research surveyed retailers, manufacturers, and solution partners across all categories and channels. Insights

Private Brands – Look Who’s Buying Nowa

Maryellen Lynch, Principal Consultant, and Team Lead – IRI

The presentation will explore the private brand consumer and their behaviors along with strategies for building private brand programs to seize the opportunity now and in the future.

Planning for the Future with Private Brands

Michael Taylor, President, DAYMON

Michael Taylor will share Daymon’s perspective on Private Brand consumer and innovation trends, identifying key topics that are critical for programs to address today to successfully plan for tomorrow.


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By Published On: December 12th, 2022Tags:

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.