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Circle K Canada Scores with Hockey Themed Chip Promotion

Late last month Circle K Canada introduced a new marketing campaign featuring its Retailer-owned Brand Circle K Chips. The promotion is designed to lure salty snack lovers with prizes that include a hockey bag full of private brand potato chips.

The campaign Drink. Snack. Score is now in stores and has more than 20,000 daily winners and a wide range of prizes that include hockey tickets, a Bubble Hockey Game, a Yeti Cooler, a game console, and Circle K gift cards, as well as a variety of snacks and drinks.

Plus, Circle K’s biggest prize: The Hockey Bag of Chips. The hockey bag is made of chip bag material and filled with 5 kg of Circle K brand all-dressed chips (an iconic Canadian flavor.)

To play the gamified contest, customers sign up at games.circlek.com/ca/drink-snack-score where they can customize their player to look like themselves or their favorite professional player. Players can participate again and again, tracking their stats with a customized trader card that can be shared with friends.

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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