About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Velocity Institute Networks & Celebrates in Chicago

On Monday Night, the Velocity Institute gathered executives from across the Retail-owned Brands industry to network and celebrate the success of the industry and the Institute's dramatic growth. The more than 200 retailers, manufacturers, and solution partners gathered at Kings Dining & Entertainment in Chicago after a long day walking the floor at the return

Velocity Institute Networks & Celebrates in Chicago2022-11-15T20:51:53-05:00

Chef Jean-Georges’ Tin Building Redefines the Food, Grocery and Retail Experience

New York City is known for its ambitious approach to retail, but few projects have generated as much excitement as the Tin Building by Jean-Georges – Michelin-award-winning chef Jean- Georges Vongerichten’s 53,000 sq.-ft., 2-story sprawling culinary marketplace at the former site of NYC’s historic Fulton Fish Market. Featuring 6 full-service restaurants, 6 fast-casual counters,

Chef Jean-Georges’ Tin Building Redefines the Food, Grocery and Retail Experience2022-11-15T18:53:27-05:00

Sam’s Club: Senior Manager II, Private Brand Management

Position Summary...What you'll do...At Sam's Club, we help people save money so they can live better. This mission serves as the foundation for every decision we make to create the future of retail, from responsible sourcing to sustainability - and everything in between.As a Senior Manager of Private Brand Management, your expertise, vision, and strategy

Sam’s Club: Senior Manager II, Private Brand Management2022-11-12T13:28:47-05:00

Opinions Wanted! State of the Private Brand Industry Research

We need your help. We need your Opinions. Please share your thoughts on the State of the Industry by answering the questions in our latest research. This unprecedented research is designed to speak directly to the industry and gauge how the retailers, manufacturers, and solution partners are viewing the industry, economy, and the future. This

Opinions Wanted! State of the Private Brand Industry Research2022-11-14T16:58:01-05:00

PLMA Trade Show Returns After 3 Years

This morning The Private Label Manufacturers Association (PLMA) Annual Trade Show opened the floor for the first time after a 3-year pandemic-imposed absence. The show began Sunday with educational sessions, an opening night reception and runs through Tuesday. An excited crowd of private label manufacturers returned to exhibit at the Donald E. Stephens Convention

PLMA Trade Show Returns After 3 Years2022-11-14T16:47:53-05:00

Home Depot: Senior Manager, Packaging – Private Brand

Full Job Description Position Purpose:Lead the team that will be responsible for the design direction and execution of all private label packaging. Develop and implement packaging creative and strategies to drive sales and profitability for our private label programs with operational efficiency. Develop and mentor Best in Class Packaging team to produce packaging from concept

Home Depot: Senior Manager, Packaging – Private Brand2022-11-12T13:29:41-05:00

Kroger: Sr Sourcing Category Management Analyst-Private Label

Position Summary: Support the day-to-day execution of strategies for assigned categories and focus on reducing organizational spending to improve savings and enhance relationships with business stakeholders and suppliers. Demonstrate the company’s core values of respect, honesty, integrity, diversity, inclusion, and safety. Essential Job Functions: Tactical Sourcing Design and execute sourcing events for pertinent category

Kroger: Sr Sourcing Category Management Analyst-Private Label2022-11-14T16:30:58-05:00

10th Anniversary Vertex Awards Opens For Entries

Since 2012, The Vertex Awards has honored innovative Retail-Owned Brand /private brand/private label /own brand design that demonstrates groundbreaking design solutions to consumer problems. We have proved that strategic, beautiful, creative execution can produce extraordinary results. The Vertex Awards is proudly brought to you by Velocity Institute and Global Retail Brands. The 10th Annual Vertex

10th Anniversary Vertex Awards Opens For Entries2022-11-14T00:42:38-05:00

Walmarts Circular Connector: Meet the 2022 Sustainable Packaging Innovation Award Winners

Democratizing climate action has long been a part of how Bentonville-based Walmart builds sustainability programs such as Project Gigaton or the Circular Connector. The retailer collaborates with partners to create action, whether that’s to advance circular solutions, accelerate collaborations on renewable energy and zero waste or to enable more ambitious goal setting with Walmart’s ambitious

Walmarts Circular Connector: Meet the 2022 Sustainable Packaging Innovation Award Winners2022-11-14T00:43:04-05:00

Albertsons Toasts the Holidays with the Launch of Vinaforé

Albertsons Companies invites customers to toast this holiday season with its new, premium Vinaforé Collection. The Retail-Owned Brand (private brand) collection features five distinctively crafted varietals originating from some of the best wine regions in the world and is now available at Albertsons Cos. owned stores including Albertsons, Safeway, Shaw’s, Vons, Jewel-Osco, Acme, Tom Thumb,

Albertsons Toasts the Holidays with the Launch of Vinaforé2022-11-10T19:42:03-05:00