H-E-B launches first-ever Brand Shop

H-E-B superfans can now show their pride for their favorite Texas retailer by donning H-E-B brand-centric gear no matter where they are. With the launch of H-E-B Brand Shop, customers can now get their hands on all kinds of H-E-B branded merchandise from T-shirts, socks, and baby clothes to hats, coffee mugs, shoes, and stickers.

“At H-E-B, we’re always looking for ways to offer our loyal customers exclusive, quality products, and with H-E-B Brand Shop we’re excited to give our superfans opportunities to celebrate and showoff their passion for all things H-E-B,” said Sabina Israelian-Garcia, H-E-B Group Vice President of General Merchandise, Drug Store and Beauty

To commemorate the company’s 117th anniversary, the retailer launched H-E-B Brand Shop in Kerrville, Texas the Hill Country city where the company was founded in 1905, initially rolling out the line’s full assortment exclusively at the Kerrville H-E-B on Main Street. H-E-B plans to bring H-E-B Brand Shop to more stores across the state, starting early next year. In next year’s rollout, H-E-B plans to include stores in every region where it operates. While the wider launch of the line’s full assortment is expected in 2023, select stores across Texas currently have H-E-B themed Christmas ornaments under the H-E-B Brand Shop label available in the seasonal section while supplies last.

H-E-B Brand Shop, which will be located on branded fixtures in store aisles, will feature nearly 60 different items that celebrate H-E-B history and showcase H-E-B brands and products such as H-E-B Bakery, Café Ole by H-E-B, and H-E-B Texas Tough. To cultivate H-E-B fandom, the fun, distinctive items in the assortment will include apparel, accessories, drinkware, décor, textiles, toys, and more. With so many items, H-E-B Brand Shop will have plenty of options for the H-E-B superfan in your life, whether it’s “I Love My H-E-B” socks, T-shirts featuring a vintage H-E-B storefront, a heart-shaped sticker declaring love for H-E-B Meal Simple brisket queso, or a baby onesie with a H-E-B badge that reads H-E-Baby for the youngest of fans.

At launch, H-E-B Brand Shop products will be available for purchase in-store and via Curbside pickup and Home Delivery only at the Kerrville H-E-B on Main Street. Customers can use heb.com and the My H-E-B mobile app to browse the product line only by selecting the store where H-E-B Brand Shop is available.

By Published On: November 21st, 2022Tags:

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.



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