Time is Running Out. Take the Industry Survey Now!

Please Complete our State of the Private Brand Industry anonymous survey

Closes Monday, November 28 at 5:00 EST

The Velocity Institute is conducting our annual State of the Industry survey of the private brand industry, and I would appreciate your help in making it as useful as possible.

This ANONYMOUS research is designed to gauge how retailers, manufacturers, and solution partners view the industry, economy, and future. This project is fielded by our research partner VOCCII and is focused on providing insights about the current State of our business and the opportunities for 2023.

To help us do that, I would be hugely grateful if you could spend 15 minutes completing the survey. Results will be presented at our FREE State of the Industry Virtual Summit on December 8, 2022. REGISTER TODAY! The Summit will include executive presenters from Rite Aid, Daymon, IRI, Sobeys and the Velocity Institute.

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By Christopher DurhamPublished On: November 22nd, 2022Tags: RESEARCH

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.