Join us in 2023 for one of our business changing events. In the New Year the Velocity Institute is committed to growing retailer-owned brands. (private labels, private brands, store brands, own brands) through an expansion of our event and experiential offerings for 2023. The slate of events includes 7 cities: Toronto, Canada, Fort Lauderdale,
The Velocity Institute team wishes you continued love, light, and prosperity in 2023. All the best to you and your team in this holiday season and look forward to continuing to help you build your business and grow the entire Retail-owned Brand (private brand) industry.
2022 was a huge year for Velocity Institute – not only for our team but for our members and the entire Retail-owned Brand industry. Thank you for making our favorite moments from this year possible, and for being a part of our fast-growing modern association. Before we jump into 2023, let’s look back at
This week Kroger shared how it is helping shoppers save as they prepare for the holidays, including affordable meal ideas while families enjoy time together. For families looking for easy, affordable meals during winter break, Kroger is suggesting options to feed a family of four at an average cost of approximately $10 per meal, including
As the holidays fast approach, Target is leveraging its Retail -owned Brands to help shoppers affordably celebrate by offering a Holiday dinner for $25 beginning now through Dec. 25, which includes a premium 6-pound ham plus essential sides and dessert. Additionally, Target is offering an assortment of Holiday sides under $5 to help complete a
Summary Hybrid position based in Stamford, CT area; relocation not provided The Brand Strategy Manager will support the development of brand and marketing strategies and program initiatives to position the Company as the brand-building expert in the Private Brand marketplace. This individual will be responsible for providing strategic brand and marketing support to our
UK grocer Sainsbury’s will be removing more single-use plastic lids from its Retail-owned brand ranges, with dips set to be the next product that will see the change. From March 2023, household favorites such as guacamole, tzatziki and sour cream and chive dip will no longer be sold with single-use plastic lids. Since 2019
Late last month Circle K Canada introduced a new marketing campaign featuring its Retailer-owned Brand Circle K Chips. The promotion is designed to lure salty snack lovers with prizes that include a hockey bag full of private brand potato chips. The campaign Drink. Snack. Score is now in stores and has more than 20,000 daily
Topco-owned private brand Crav’n Flavor announced this week that it is a sponsor of Jack Daniel’s New Year’s Eve Live: Nashville’s Big Bash produced by the Nashville Convention & Visitors Corp. This type of sponsorship is a first for the brand and one that is not often seen in the private brand space. “We are
For the 10th anniversary edition of the Vertex Awards, we have expanded the international voice and added judges from around the world to expand the global perspective of the judging panel. This year’s panel of 24 judges includes design luminaries from eight countries each tasked with holding entrants to the higher standards for design. Standards
Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.
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