Mornings just got a latte better, as UK-based retailer Sainsbury’s announced it has changed its entire coffee pod range from plastic to aluminum pods, allowing customers to recycle them at home. The new aluminum packaging means the range is now fully recyclable and will help to save over 10 million pieces of plastic each year.
Join us for the 2022 Velocity Institute Sustainability Summit, October 18-19, 2022 in Cincinnati Ohio. The Summit will bring the excitement of live in-person events back with a gathering in Cincinnati. Kroger, RiteAid, Misfits Market, Giant Eagle, United Dairy Farm will headline this years groundbreaking event. The Summit is a Private Brand/ Private Label
Gopuff, the go-to platform for immediate delivery of consumers’ everyday needs, today announced the launch of Goodnow, a new Retail Brand (private brand) of health and wellness products. As consumers increasingly turn to Gopuff for OTC medications and their daily wellness needs, the instant commerce retailer developed its own brand designed to help customers feel
Giant Food, announced this week a new promotion through its Giant Flexible Rewards loyalty program which will allow shoppers to redeem their rewards points for Retail Brand (private brand) products at reduced point requirements. The new promotion comes as Giant celebrates serving one million Flexible Rewards program members, as well as the program winning Best-In-Class
Albertsons Companies is diving into National Seafood Month by relaunching their Retail Brand (private brand) Waterfront Bistro and affirming its commitment to providing customers with high-quality, traceable seafood from environmentally and socially responsible sources. Waterfront Bistro, which can be found at Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Tom Thumb and more, features the Responsible Choice logo
After successfully relaunching UK grocer Morrison’s Counted and Free From Retail Brand (private brand) ranges as part of a strategic revamp of its health and well-being portfolio. Leeds, UK-based agency Storm Brands was tasked with reinventing Morrisons Organic. The brief? To rejuvenate Morrisons' organic offering across the entire range of SKUs in line with a
Home retailer Williams Sonoma announced last week a partnership with POM Wonderful. The POM Wonderful team collaborated with Williams Sonoma to develop a unique Retail Brand (private brand) range that showcases the one-of-a-kind flavor and versatility of pomegranates. The products will launch as part of POM’s 20th anniversary celebrations and as Williams Sonoma gears up
Grand Rapids, Michigan-based big box retailer Meijer is seeking products from Midwest chefs and culinary artisans to be featured in its Frederik's by Meijer of premium and innovative food Retail Brand (private brand). Prospective vendors interested in partnering with the retailer to expand their retail-ready products onto its shelves under the retailer's foodie-focused range can
Welcome to Velocity Talks a weekly interview series in which Velocity Institute President Christopher Durham discusses the state of private brand, retail, and careers with retail executives and thought leaders from around the world. The series has taken a break through the summer and we are back for the fall. This week another episode
Kroger announced this week the top fall food trends for 2022, which predicts trends, customer behavior and popular items for the upcoming season. With summer at its end, customers are planning for their favorite fall traditions – football games and Halloween. As football season ramps up, customers' top tailgating treats are chips, soft drinks, hot
Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.
© Copyright 2025 | Velocity Institute
