Footwear retailer DSW has debuted a new collection and brand muse from its Retail Brand (private brand, Crown Vintage—actor, producer, and entrepreneur Emma Roberts.

Crown Vintage, a full-family footwear brand that spans handbags and accessories, launched at DSW in 2008 as a denim-friendly brand for a more relaxed way of life. Defined by creativity, curiosity, and adventure, Crown Vintage offers unique shoes and accessories made for the full family. Vintage-inspired at its core and free-spirited in its soul, Crown Vintage brings together genuine materials, natural textures, and boho details to create a footwear collection that invites you to live by your own rules.

Roberts is a dreamer, an explorer, and a creative, traits emblematic of the Crown Vintage Brand She is effortlessly chic and authentic in every aspect of her life.

“I gravitated to Crown Vintage brand because it embraces and encourages individuality,” says Roberts. “I live in the shoes, everything from loafers to boots. They’re so comfy and chic and I love a place where I can get one of everything.”

The collection features a selection of loafers, boots, and accessories in the most sought-after trends of the season and beyond. Roberts will lend her own personal expertise by collaborating with the brand on the design and curation of future product assortments for the Spring, Summer, and Fall 2023 seasons.

The creative campaign featuring Roberts was shot in August in Los Angeles and is a collection of inspiring images and videos of Roberts bringing the brand to life through her positive energy, coveted personal style, and fun, carefree attitude.

The Crown Vintage & Emma Roberts campaign launches nationwide on October 3rd on DSW.comand in all 500 store locations. Styles worn and chosen by Emma are all under $150 and range in price from $35 to $129.