Kroger Accepting Submissions for Inaugural Our Brands Innovation Summit

The Kroger Co. announced this week the launch of its Our Brands Innovation Summit, a program to enhance and accelerate the selection of private brand items sold across the Kroger Family of Companies. The program is open to store brand suppliers of food and beverage, health and beauty, packaging and more.

The summit supports the ongoing mission of Kroger’s Our Brands portfolio by partnering with select suppliers to provide high-quality, innovative items that meet current and future market trends and uplift the company’s brand promise, to be Fresh for Everyone.

Beginning October 10 and running through October 31, 2022, at 11:59 PM PDT, suppliers can apply for the opportunity to participate in virtual meetings with Kroger buyers. The meetings will be held January 24 through January 26, 2023, on ECRM’s virtual meeting platform, ECRM Connect.

“At Kroger, we’re constantly innovating, studying customer data and working to stay ahead of trends so we can provide customers with the highest quality products they’re looking for at affordable prices,” said Juan De Paoli, Kroger’s vice president of Our Brands. “By inviting private brand suppliers to apply for this opportunity, we’re confident we will find fresh ideas and innovative products to expand our portfolio of offerings and support the growth of new businesses we bring into our supplier network.”

Kroger welcomes suppliers in all categories, excluding general merchandise, hard goods, textiles and apparel.

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By Published On: October 10th, 2022Tags:

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.