Velocity Institute

About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
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Morrisons Reimagines Organic

After successfully relaunching UK grocer Morrison’s Counted and Free From Retail Brand (private brand) ranges as part of a strategic revamp of its health and well-being portfolio. Leeds, UK-based agency Storm Brands was tasked with reinventing Morrisons Organic. The brief? To rejuvenate Morrisons' organic offering across the entire range of SKUs in line with a

Morrisons Reimagines Organic2022-10-02T19:47:20-04:00

Williams Sonoma Collabs with Pom Wonderful

Home retailer Williams Sonoma announced last week a partnership with POM Wonderful. The POM Wonderful team collaborated with Williams Sonoma to develop a unique Retail Brand (private brand) range that showcases the one-of-a-kind flavor and versatility of pomegranates. The products will launch as part of POM’s 20th anniversary celebrations and as Williams Sonoma gears up

Williams Sonoma Collabs with Pom Wonderful2022-10-02T19:27:43-04:00

Local Gourmet Artisans Sought to Expand Frederik’s by Meijer

Grand Rapids, Michigan-based big box retailer Meijer is seeking products from Midwest chefs and culinary artisans to be featured in its Frederik's by Meijer of premium and innovative food Retail Brand (private brand). Prospective vendors interested in partnering with the retailer to expand their retail-ready products onto its shelves under the retailer's foodie-focused range can

Local Gourmet Artisans Sought to Expand Frederik’s by Meijer2022-10-04T19:58:03-04:00

Velocity Talks the Sustainability Conversation

Welcome to Velocity Talks a weekly interview series in which Velocity Institute President Christopher Durham discusses the state of private brand, retail, and careers with retail executives and thought leaders from around the world. The series has taken a break through the summer and we are back for the fall. This week another episode

Velocity Talks the Sustainability Conversation2022-09-29T22:53:37-04:00

Kroger 2022 Fall Food Trends

Kroger announced this week the top fall food trends for 2022, which predicts trends, customer behavior and popular items for the upcoming season. With summer at its end, customers are planning for their favorite fall traditions – football games and Halloween. As football season ramps up, customers' top tailgating treats are chips, soft drinks, hot

Kroger 2022 Fall Food Trends2022-09-29T22:13:15-04:00

PETSMART: Director, Proprietary Brand Management

Phoenix, Arizona Home Office 3798 Job Description About the Team Our Proprietary Brands team focuses on building brands that are exclusive to PetSmart and that pet parents and pets love. Our team partners with product development, merchandising, product design, product integrity and global sourcing to bring the brand essence to life in product form. About

PETSMART: Director, Proprietary Brand Management2022-09-29T22:07:22-04:00

Mold-Rite Packaging is now MRP Solutions

Mold-Rite Packaging, a provider of value-added packaging components, today announced a corporate rebrand including a name change to MRP Solutions . Drawing on more than 70 years of manufacturing experience, MRP has established itself as a trusted provider of packaging solutions. With nearly 13,000 SKUs produced annually, the Company specializes in child resistant, continuous

Mold-Rite Packaging is now MRP Solutions2022-09-29T22:40:22-04:00

Steve Ramus VP Sustainability & ESG PERRIGO to present at Velocity Sustainability Summit

Today we are excited to announce that Steve Ramus Vice President, Sustainability & ESG at Perrigo will present at the Velocity Institute Sustainability Summit. The groundbreaking event will bring together the Retail Brand (private brand) industry to discuss the role sustainable packaging, ethical/equitable sourcing, and authentic marketing. This is a can't miss presentation that

Steve Ramus VP Sustainability & ESG PERRIGO to present at Velocity Sustainability Summit2022-09-28T15:45:06-04:00

Fair Trade Certified Coffee Retail Partners Update Commitments

In honor of International Coffee Day, October 1, 2022, Fair Trade USA highlights its coffee partners' commitments to the Sustainable Coffee Challenge (SCC). Managed by Conservation International, the SCC is a collaborative effort of public and private sector organizations and companies working to make coffee the world's first sustainable agricultural product.All Fair Trade Certified partners

Fair Trade Certified Coffee Retail Partners Update Commitments2022-09-28T15:09:40-04:00

Aldi: Associate Buyer – Branding and Design

1200 N KIRK RD, BATAVIA, IL, USA, 60510ALDI is expanding rapidly from coast to coast. We need dynamic problem-solvers to join our National Buying Services team. As an Associate Buyer, you’ll play a vital role in ensuring our stores are stocked with the highest quality products at the lowest prices. In your role, you’ll have

Aldi: Associate Buyer – Branding and Design2022-09-28T15:08:41-04:00

Join the Institute

Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

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