About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Amazon Fresh Moves to 100% Cage-Free Eggs

Amazon Fresh, the grocery division of e-commerce giant Amazon, has announced that its entire selection of national and private brand eggs in the U.S. are now cage-free. Cage-free eggs indicate that hens are not kept in battery cages but allowed to move about the egg production barn, according to The Human League. “Amazon Fresh

Amazon Fresh Moves to 100% Cage-Free Eggs2022-09-18T19:33:32-04:00

Kroger Outlines Private Brand ESG Progress

The Kroger Co. this week outlined an updated Environmental, Social and Governance (ESG) action plan to support the company's comprehensive ESG strategy and published its annual ESG report. "We live our purpose – to feed the human spirit – through Kroger's commitments to advance positive impacts for people and our planet and create more resilient

Kroger Outlines Private Brand ESG Progress2022-09-14T20:56:56-04:00

Kohl’s Launches Adaptive Apparel for Adults

Kohl’s announced this week the launch of adaptive product offerings for adults offering individuals, regardless of ability, the access to style-forward, quality dressing options at a great value. The collection, designed in partnership with GAMUT Management - a consulting company for people with disabilities, includes thoughtfully integrated garment features with ease and comfort at

Kohl’s Launches Adaptive Apparel for Adults2022-09-14T20:06:58-04:00

Kroger to Keynote Velocity Sustainability Summit

Today we are excited to announce that Juan De Paoli, Vice President of Our Brands, Kroger and Denise Osterhues, Senior Director, ESG – Sustainability & Social Impact, Kroger will keynote the Velocity Institute Sustainability Summit. the groundbreaking event will bring together the Retail Brand (private brand) industry to discuss the role sustainable packaging, ethical/equitable sourcing,

Kroger to Keynote Velocity Sustainability Summit2022-09-13T21:17:20-04:00

BJ’s Looks to Grow It’s Private Brand Team with 6 Job Postings.

The BJ's Wholesale Club Retail Brand (private brand) team is dramatically growing and has posted six new private brand jobs. Recently hired Amanda Irish SVP/GM - Own Brands and Innovation at BJ’s announced the jobs on LinkedIn. “We have an exciting path ahead as we dramatically grow our Own Brand business and

BJ’s Looks to Grow It’s Private Brand Team with 6 Job Postings.2022-09-13T21:16:45-04:00

Target Ups Style Game with a New Brand, Future Collective

Looking for fashion inspiration this fall — and beyond? Minneapolis based retailer Target has you covered. Introducing Future Collective — a new, first-of-its-kind Target Retail Brand (private brand) coming to select stores and Target.com on Sept. 11. Target’s well-known as a destination for accessible design and a selection of exclusive, national and private brands. Now

Target Ups Style Game with a New Brand, Future Collective2022-09-12T18:43:44-04:00

BJ’s Wholesale Launches Berkley Jensen Toys

Late last week BJ’s Wholesale Club announced its list of Top 10 Toys for the 2022 holiday and the launch of its own collection of exclusive Berkley Jensen toys. These options will include classic wooden toys, imaginative play favorites, and cuddly stuffed animals. “We are super proud of the fact that this marks the

BJ’s Wholesale Launches Berkley Jensen Toys2022-09-12T18:41:15-04:00

Kroger Private Brand Sales Up by 10.2% Over last Year

This past Friday, September 09, 2022, Kroger Co. held its Q2 2022 Results Conference. The call led by Kroger executives Rodney McMullen, Chairman and CEO, and Gary Millerchip, CFO, detailed the retailer's successful Q2. The Kroger team delivered a strong performance during the quarter, fueled by their strategy Leading with Fresh and Accelerating with Digital.

Kroger Private Brand Sales Up by 10.2% Over last Year2022-09-11T16:33:43-04:00

Kroger Launches Smart Way Discount Brand

Kroger announced late last week Smart Way, a new opening price point Retail Brand (private brand). This range brings together a collection of products from 16 existing brands into one, easy-to-find identity brand. "As our customers face an ongoing inflationary environment, we know they are looking to stretch their dollars further than ever before,"

Kroger Launches Smart Way Discount Brand2022-09-11T16:32:58-04:00