Amazon Fresh Moves to 100% Cage-Free Eggs

Amazon Fresh, the grocery division of e-commerce giant Amazon, has announced that its entire selection of national and private brand eggs in the U.S. are now cage-free.

Cage-free eggs indicate that hens are not kept in battery cages but allowed to move about the egg production barn, according to The Human League.

“Amazon Fresh made the decision to roll out cage-free commitment nationally as a response to animal welfare becoming an increasing priority to our customers and the industry,” John Farrell, chief merchant for Amazon Fresh.

Whole-shell and liquid eggs, both in-store and online, are now 100% cage-free, including Organic Valley, Vital Farms, and Amazon’s private brandHappy Belly.

The eggs are audited by one of four production systems to meet Whole Foods’ Animal Welfare Standards for Laying Hens. In Canada, all eggs at Whole Foods stores come from cage-free hens.

The switch to exclusively cage-free eggs, according to Amazon, sets Amazon Fresh apart from other national and traditional supermarket retailers.

Share This Incite!

By Published On: September 18th, 2022Tags:

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.