Boots Launches New ‘Everyday’ Range

Walgreens-owned British drugstore chain Boots announced earlier this month the launch of its new low-price Retail Brand (private brand) “Everyday” a range of essential products. The lines are all priced at £1.50 or less and include 60 essentials across toiletries, skin care, dental, haircare, and period products.

In addition to being affordable, the new range comes with the Boots promise of trusted quality, based on decades of research and science. Available online at from 7 September and rolled out to over 1,000 Boots stores across the UK over the next few weeks, the range is the latest addition to the extensive Boots own brand portfolio.

Jenna Whittingham-Ward, Head of Beauty, Boots Brands & Exclusives, said: “At a time when many people are facing choices between heating and eating and we’re all bracing ourselves for a winter of feeling the pinch more than ever, I am delighted that we’re able to offer a no compromise range to help customers make small everyday switches to help save money. Jessie Boot, who founded the company over 170 years ago, believed that quality products should be accessible to everyone, and I am delighted that the new everyday range delivers on those founding principles.”

The launch of everyday is the latest move by Boots to offer the best possible value to its customers. Earlier this year, it announced that it was freezing the price of over 1,500 products as part of Price Lock Promise. The lines, that are all Boots own brand and are made up of customers favorites and essential products, will have their prices frozen until at least the end of the year to ensure they remain affordable for customers.

Boots everyday is the latest addition to the Boots private brand portfolio, which has been growing continually to meet customers’ needs. It is now composed of over 9,000 lines across health, beauty and baby and has over 1,000 products priced at £2 or less. All of the range comes with the Boots brand promise of great quality, based on years of expertise in research and science.

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By Published On: September 20th, 2022Tags:

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.