Today we are excited to announce that Christopher Durham, President Velocity Institute and Gayle Ireland CEO of the Research firm Voccii will present the their groundbreaking consumer research on the Sustainable Consumer and Natural and Organic Private Brands. The research features insights on brands from Retailers include Kroger, Publix, Ahold Delhaize, Whole Foods, Aldi, Albertsons,
This week the Kroger Co. today shared that Home Chef, a subsidiary of The Kroger Co. and the leading meal solutions Retail Brand (private brand) with both a retail and online presence, has collaborated with television host, best-selling author and philanthropist Rachael Ray to bring a new line of meal kits to stores across the
Mornings just got a latte better, as UK-based retailer Sainsbury’s announced it has changed its entire coffee pod range from plastic to aluminum pods, allowing customers to recycle them at home. The new aluminum packaging means the range is now fully recyclable and will help to save over 10 million pieces of plastic each year.
Join us for the 2022 Velocity Institute Sustainability Summit, October 18-19, 2022 in Cincinnati Ohio. The Summit will bring the excitement of live in-person events back with a gathering in Cincinnati. Kroger, RiteAid, Misfits Market, Giant Eagle, United Dairy Farm will headline this years groundbreaking event. The Summit is a Private Brand/ Private Label
Gopuff, the go-to platform for immediate delivery of consumers’ everyday needs, today announced the launch of Goodnow, a new Retail Brand (private brand) of health and wellness products. As consumers increasingly turn to Gopuff for OTC medications and their daily wellness needs, the instant commerce retailer developed its own brand designed to help customers feel
Giant Food, announced this week a new promotion through its Giant Flexible Rewards loyalty program which will allow shoppers to redeem their rewards points for Retail Brand (private brand) products at reduced point requirements. The new promotion comes as Giant celebrates serving one million Flexible Rewards program members, as well as the program winning Best-In-Class
Albertsons Companies is diving into National Seafood Month by relaunching their Retail Brand (private brand) Waterfront Bistro and affirming its commitment to providing customers with high-quality, traceable seafood from environmentally and socially responsible sources. Waterfront Bistro, which can be found at Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Tom Thumb and more, features the Responsible Choice logo
After successfully relaunching UK grocer Morrison’s Counted and Free From Retail Brand (private brand) ranges as part of a strategic revamp of its health and well-being portfolio. Leeds, UK-based agency Storm Brands was tasked with reinventing Morrisons Organic. The brief? To rejuvenate Morrisons' organic offering across the entire range of SKUs in line with a
Home retailer Williams Sonoma announced last week a partnership with POM Wonderful. The POM Wonderful team collaborated with Williams Sonoma to develop a unique Retail Brand (private brand) range that showcases the one-of-a-kind flavor and versatility of pomegranates. The products will launch as part of POM’s 20th anniversary celebrations and as Williams Sonoma gears up
Grand Rapids, Michigan-based big box retailer Meijer is seeking products from Midwest chefs and culinary artisans to be featured in its Frederik's by Meijer of premium and innovative food Retail Brand (private brand). Prospective vendors interested in partnering with the retailer to expand their retail-ready products onto its shelves under the retailer's foodie-focused range can
Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.
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