About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Ahold Delhaize & Giant Eagle Discuss Design: Design2022 On Demand

On, August 18, the Velocity Institute brought the global private brand community together virtually to celebrate and discuss package design and branding in 2022. The second annual event, Velocity Institute Design2022 is the only event wholly focused on branding and package design for Retail Brand/private label/private brand/own brands. The event once again featured the

Ahold Delhaize & Giant Eagle Discuss Design: Design2022 On Demand2022-08-30T17:14:52-04:00

Petco Expands WholeHearted into Fresh Recipe Frozen Meals

Late last week Petco announced the launch of a WholeHearted Fresh Recipes line offering frozen nutrition for dogs. Petco's continued investment in artificial-free pet nutrition is in direct response to strong growth in pet parent demand for high-quality, minimally processed pet food. "Pet parents are driving one of the biggest trends the pet industry has

Petco Expands WholeHearted into Fresh Recipe Frozen Meals2022-08-30T17:13:29-04:00

Red Gold Opens New High Tech Warehouse

Members of the Red Gold executive team. From left to right, Colt Reichart; Senior Director of Marketing & Consumer Relations, Mike de Oliveira; Network Project Manager, Hue Andrews; COO RG Transport, Dave Steighner; Director of Warehouse Operations, Eric Yeskie; Distribution Center Manager, Beau Reichart; Chief Operations Officer, Mike Herrmann; Director of Engineering, Brian Reichart;

Red Gold Opens New High Tech Warehouse2022-08-30T17:12:22-04:00

Design2022 On Demand: Wakefern – A conversation with Glen Pfieffer

On, August 18, the Velocity Institute brought the global private brand community together virtually to celebrate and discuss package design and branding in 2022. The second annual event, Velocity Institute Design2022 is the only event wholly focused on branding and package design for Retail Brand/private label/private brand/own brands. The event once again featured the

Design2022 On Demand: Wakefern – A conversation with Glen Pfieffer2022-08-28T15:05:35-04:00

Kohl’s Introduces Sonoma Community

Late last week Kohl’s introduced Sonoma Community – a new sub-brand of Kohl’s flagship private brand, Sonoma Goods for Life, offering product collections that celebrate diversity and inclusion, everyday. Aspiring to offer goods that bring us together, the first Sonoma Community collection kicks off with an assortment dedicated to celebrating Hispanic Heritage Month, featuring

Kohl’s Introduces Sonoma Community2022-08-28T15:00:33-04:00

Design2022 On Demand: 5 Things I’ve Learned from Judging the Vertex Awards

On, August 18, the Velocity Institute brought the global private brand community together virtually to celebrate and discuss package design and branding in 2022. The second annual event, Velocity Institute Design2022 is the only event wholly focused on branding and package design for Retail Brand/private label/private brand/own brands. The event once again featured the

Design2022 On Demand: 5 Things I’ve Learned from Judging the Vertex Awards2022-08-29T19:08:04-04:00

Design2022 On Demand: Ukrainian Retailer EVA Discusses its 2022 Best of Show Winner

On, August 18 the Velocity Institute brought the global private brand community together virtually to celebrate and discuss package design and branding in 2022. The second annual event, Velocity Institute Design2022 is the only event wholly focused on branding and package design for Retail Brand/private label/private brand/own brands. The event once again featured

Design2022 On Demand: Ukrainian Retailer EVA Discusses its 2022 Best of Show Winner2022-08-24T08:50:08-04:00

Kroger: Our Brands Category Strategy Manager I

Company Name: Kroger General OfficePosition Type: EmployeeFLSA Status: Exempt Kroger Family of Companies employs nearly half a million associates who serve over 11 million customers daily through a seamless shopping experience under a variety of banner names. At The Kroger Co., we are Fresh for Everyone™ and dedicated to our Purpose: To Feed the Human

Kroger: Our Brands Category Strategy Manager I2022-08-24T08:54:30-04:00

1st Velocity Meetup is Thursday Night in Minneapolis

Please join us for our first exciting in person Velocity Institute Meetup in Minneapolis. This year's FREE networking events will be held in Minneapolis, Chicago, and Boston and are designed to bring the industry together over cocktails and conversations. We welcome all private brand executives from Retailers, Manufacturers & Solutions Partners to come together,

1st Velocity Meetup is Thursday Night in Minneapolis2022-08-24T09:07:16-04:00