Eataly Collabs with Lentini Pizza

A unique collaboration between Turin Italy-based Lentini Pizza and Eataly the Italian food and products mega-retailer. This unique private brand product allows Eataly to bring the original Italian pizza to customers’ tables. Each pizza is made by Italian pizza makers following the traditional recipe, then quickly frozen to maintain its taste and properties.

For this project Curve Creative Studio realized an elegant packaging that recalls the colors and grain of the bakery tradition. On the boxes, the pictures of the twelve pizzas and their different dressings were chosen to highlight the quality of the ingredients and suggest Italian flavors and tastes.

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By Published On: September 6th, 2022Tags:

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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