A unique collaboration between Turin Italy-based Lentini Pizza and Eataly the Italian food and products mega-retailer. This unique private brand product allows Eataly to bring the original Italian pizza to customers’ tables. Each pizza is made by Italian pizza makers following the traditional recipe, then quickly frozen to maintain its taste and properties.
For this project Curve Creative Studio realized an elegant packaging that recalls the colors and grain of the bakery tradition. On the boxes, the pictures of the twelve pizzas and their different dressings were chosen to highlight the quality of the ingredients and suggest Italian flavors and tastes.