BJ’s Wholesale Launches Berkley Jensen Toys

Late last week BJ’s Wholesale Club announced its list of Top 10 Toys for the 2022 holiday and the launch of its own collection of exclusive Berkley Jensen toys. These options will include classic wooden toys, imaginative play favorites, and cuddly stuffed animals.

“We are super proud of the fact that this marks the first year that we will be rolling out our very own exclusive line of toys under the Berkley Jensen brand, which makes this holiday season even more special here at BJ’s. We hope that both parents and children find joy in our even wider selection of high-quality toys and are confident there will be something for everyone, all at an incredible value,” said Dion Evans, senior vice president, general merchandise, BJ’s Wholesale Club.

The range includes:

  • Berkley Jensen 65 Piece Wooden Supermarket
  • Berkley Jensen Train Table with Bonus Brick Surface
  • Berkley Jensen Plush Animals
  • Berkley Jensen Riviera Doll House
  • Berkley Jensen Wooden Shaker Kitchen

BJ’s has focused on making the holiday shopping decisions easier than ever this year, with a robust and constantly updated selection of toys and gifts that allows members to check for new gifting ideas each time they shop. Members can shop online by interest and be inspired by shopping the aisles in-club, to find in-demand gifts that suit everyone.

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By Published On: September 12th, 2022Tags:

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.