About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Don’t Miss the Free Design 2022 Virtual Summit

Aug 18, 2022 | 2:00PM - 4:00PM EDT In its second year, Velocity Institute Design 2022 is the only event wholly focused on branding and package design for Retail Brand/private label/private brand/own brands. The unique experience explore the future of retailer-owned branding and package design. The event will feature an exclusive lineup of retail

Don’t Miss the Free Design 2022 Virtual Summit2022-08-08T20:53:55-04:00

TreeHouse Foods Reports Second Quarter 2022 Results

TreeHouse Foods today reported net sales of $1.20 billion which increased 19.4% compared to the second quarter of 2021. Net loss from continuing operations of $(30.6) million compared to $(5.2) million for the second quarter of 2021. Adjusted earnings before interest, taxes, depreciation and amortization ("EBITDA") from continuing operations1 was $66.5 million in the

TreeHouse Foods Reports Second Quarter 2022 Results2022-08-08T19:25:50-04:00

Amazon to Acquire iRobot

On Friday, Amazon and iRobot announced that they have entered into a definitive merger agreement under which Amazon will acquire robotic vacuum brand iRobot. The move by the online retailer adds the brand to the Amazon portfolio of private brands and continues to demonstrate Amazon's commitment to owning and managing brands.iRobot has a history of

Amazon to Acquire iRobot2022-08-08T19:54:29-04:00

Save the Date for the First-Ever ALDI Wedding!

Celebrating some of life's most important milestones with Aldi has become an Aldi thing among our biggest fans. In fact, they've shown their #ALDILove with Aldi-themed marriage proposals, engagement photos, birthdays and even baby showers. Now, one lucky couple will have the chance to get married in the discount grocer's aisles with the Aldi-themed wedding

Save the Date for the First-Ever ALDI Wedding!2022-08-04T16:09:05-04:00

Thrive Market Launches F.a.e. Body Care Brand

F.a.e. by Thrive Market, which stands for “for all everywhere,” features 26 sku’s including body care, skincare, haircare, and sun care products. The range includes shampoos, body washes, facial oils, body lotions, conditioners, and sunscreen sprays each priced from $6.99 to $9.99. The products does not contain parabens, phthalates, silicones or synthetic dyes and

Thrive Market Launches F.a.e. Body Care Brand2022-08-04T14:54:30-04:00

Aldi UK Is Looking For An Official Beer Taster

Discount grocer Aldi UK is launching a nationwide hunt for an official beer taster to review its new range of beers, lagers and ciders launching on September 15th. The successful applicant will receive a selection of beers that will need to be tested, reviewed, and consumed, helping to guide and inform Aldi bosses ahead

Aldi UK Is Looking For An Official Beer Taster2022-08-04T14:31:45-04:00

Drop it Like it’s Haute: 7-Eleven Collabs With Overtime curated by Easy

 7-Eleven knows its customers love to sport the season's hottest looks no matter where they are or what they’re doing. To keep its fans looking fresh, the convenience retailer is dropping a limited-edition Retail BRand (private brand) apparel collection with Overtime and Easy Otabor, a designer, entrepreneur and art curator.The collection, Overtime x 7-Eleven curated by Easy Otabor,

Drop it Like it’s Haute: 7-Eleven Collabs With Overtime curated by Easy2022-08-03T18:28:42-04:00

Waitrose to remove Best Before dates on nearly 500 products

From September, British retailer Waitrose will remove best before dates on nearly 500 fresh products, including root vegetables, fruits such as grapes, citrus, apples, and indoor plants. The removal of best before dates is designed to reduce the volume of food waste occurring in UK households by inviting customers to use their own judgment.

Waitrose to remove Best Before dates on nearly 500 products2022-08-02T18:26:34-04:00

The Vitamin Shoppe Introduces Private Brands in College Book Stores

The Vitamin Shoppe announced today a partnership with Follett Higher Education Group to bring high-quality health and wellness solutions to campus bookstores around the United States. Follett is North America's largest campus store operator, serving over 1,100 colleges and universities as a one-stop shop for class and campus living. Beginning this month, The Vitamin

The Vitamin Shoppe Introduces Private Brands in College Book Stores2022-08-02T18:53:28-04:00

Aldi, Target, Amazon Lead with Fastest-Growing Private Brands

As Retail Brands (Private Brands) continue to grow data company Numerator has released a new study that examines trends across channels, retailers, consumer groups and product types. Overall, while smaller format grocery retailers lead in private brand share, Walmart dominates in household penetration with four of the top five brands in their portfolio. And

Aldi, Target, Amazon Lead with Fastest-Growing Private Brands2022-08-01T15:31:39-04:00