Flagstone Foods Announces Harry Overly As CEO

North American Private brand Snack manufacturer Flagstone Foods announced today that Harry Overly has been named Chief Executive Officer, effective September 15, 2022. Overly joins Flagstone having most recently served as President and Chief Executive Officer of Sun-Maid, a role he’s held since 2017.

In addition to his role as CEO, Overly will serve as a member of the Flagstone Foods Board of Directors, which he joined in July 2022. He is an accomplished food industry leader recognized for his commercial leadership and ability to build collaborative teams. Overly’s most recent experience at Sun-Maid provides particular insight into many of Flagstone’s markets, supply chain and customers via the dried fruit category. Prior to leading Sun-Maid, he held roles across product development and innovation, marketing, and global operations for brands including Deoleo, BestSweet, Wrigley and Kraft. Overly is also intimately familiar with the snacks business, having previously served as Chief Customer Officer of TreeHouse Foods. Atlas Holdings acquired the snacks business from TreeHouse in 2019, establishing Flagstone Foods as a standalone company and category leader.

“Harry brings customer-centric experience to his leadership of Flagstone Foods. Over the course of his career, he has led both iconic brands and private label businesses, always with a focus on product innovation and manufacturing excellence,” said Atlas Holdings Partner Michael Sher.

“We are delighted to have Harry at the helm of Flagstone and as an Atlas Operating Partner, further deepening our expertise in food manufacturing and distribution. His unparalleled understanding of the snacks category is critical as retailers consistently turn to Flagstone for continuous product innovation,” said Atlas Holdings Partner Ed Fletcher.

“Flagstone Foods is trusted by the nation’s premier retailers to provide the highest quality private label snacks and I am looking forward to joining their talented team. With a continued focus on sustainability and customer service, I hope to bring my deep experience in our core markets to lead Flagstone Foods into the future,” said Harry Overly.

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By Published On: August 22nd, 2022Tags:

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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