About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Aldi UK Is Looking For An Official Beer Taster

Discount grocer Aldi UK is launching a nationwide hunt for an official beer taster to review its new range of beers, lagers and ciders launching on September 15th. The successful applicant will receive a selection of beers that will need to be tested, reviewed, and consumed, helping to guide and inform Aldi bosses ahead

Aldi UK Is Looking For An Official Beer Taster2022-08-04T14:31:45-04:00

Drop it Like it’s Haute: 7-Eleven Collabs With Overtime curated by Easy

 7-Eleven knows its customers love to sport the season's hottest looks no matter where they are or what they’re doing. To keep its fans looking fresh, the convenience retailer is dropping a limited-edition Retail BRand (private brand) apparel collection with Overtime and Easy Otabor, a designer, entrepreneur and art curator.The collection, Overtime x 7-Eleven curated by Easy Otabor,

Drop it Like it’s Haute: 7-Eleven Collabs With Overtime curated by Easy2022-08-03T18:28:42-04:00

Waitrose to remove Best Before dates on nearly 500 products

From September, British retailer Waitrose will remove best before dates on nearly 500 fresh products, including root vegetables, fruits such as grapes, citrus, apples, and indoor plants. The removal of best before dates is designed to reduce the volume of food waste occurring in UK households by inviting customers to use their own judgment.

Waitrose to remove Best Before dates on nearly 500 products2022-08-02T18:26:34-04:00

The Vitamin Shoppe Introduces Private Brands in College Book Stores

The Vitamin Shoppe announced today a partnership with Follett Higher Education Group to bring high-quality health and wellness solutions to campus bookstores around the United States. Follett is North America's largest campus store operator, serving over 1,100 colleges and universities as a one-stop shop for class and campus living. Beginning this month, The Vitamin

The Vitamin Shoppe Introduces Private Brands in College Book Stores2022-08-02T18:53:28-04:00

Aldi, Target, Amazon Lead with Fastest-Growing Private Brands

As Retail Brands (Private Brands) continue to grow data company Numerator has released a new study that examines trends across channels, retailers, consumer groups and product types. Overall, while smaller format grocery retailers lead in private brand share, Walmart dominates in household penetration with four of the top five brands in their portfolio. And

Aldi, Target, Amazon Lead with Fastest-Growing Private Brands2022-08-01T15:31:39-04:00

Gopuff Expands Basically

Gopuff, the fast-growing rapid delivery retailer launched its first (Retail Brand) private brand program in 2022, aptly called ‘Basically’, which includes everything from bottled water to batteries. Basically, whatever you need – they have it. The Basically brand architecture is very clever. Colorful geometric patterning lays the groundwork for this capable and refreshing new brand.

Gopuff Expands Basically2022-08-01T15:06:33-04:00

Register Now for the FREE Virtual Velocity Institute Design 2022 Summit

Join us for our exciting slate of in person and virtual events three virtual events each laser focused on private brand: DESIGN 2022, TECH 2022 and STATE OF THE INDUSTRY 2022, The Sustainability Summit in Cincinnati and in person Meet Ups in Boston, Minneapolis and Chicago to round out an exciting slate of seven

Register Now for the FREE Virtual Velocity Institute Design 2022 Summit2022-07-31T12:51:36-04:00

South African Grocer Pick n Pay Launches Premium Private Brand

South African Grocer Pick n Pay has expanded its private label offering with a more premium range dubbed Crafted Collection. Promising "a premium taste intertwined with affordability", the Crafted Collection has been designed to drive innovation and differentiation within the newly revamped middle- to top-end Pick n Pay stores. The new Crafted Collection by

South African Grocer Pick n Pay Launches Premium Private Brand2022-07-31T12:48:43-04:00

Walmart Executive Marty Esarte to Lead Walgreens Private Brand

Walgreens announced on Friday that Marty Esarte will join the retailer at the end of August as group vice president of Owned Brands, leading the organization's Retail Brand (private brand) strategy. “We look forward to Marty joining our team to lead our owned brand business toward further growth and innovation, said Luke Rauch, chief

Walmart Executive Marty Esarte to Lead Walgreens Private Brand2022-07-30T07:28:38-04:00

You are invited! Velocity Meet Up in Minneapolis

Please join us for our first exciting in person Velocity Institute Meetup in Minneapolis. This year's FREE networking events will be held in Minneapolis, Chicago, and Boston and are designed to bring the industry together over cocktails and conversations. We welcome all private brand executives from Retailers, Manufacturers & Solutions Partners to come together,

You are invited! Velocity Meet Up in Minneapolis2022-07-28T19:17:34-04:00