Gopuff, the fast-growing rapid delivery retailer launched its first (Retail Brand) private brand program in 2022, aptly called ‘Basically’, which includes everything from bottled water to batteries. Basically, whatever you need – they have it. The Basically brand architecture is very clever. Colorful geometric patterning lays the groundwork for this capable and refreshing new brand.
Join us for our exciting slate of in person and virtual events three virtual events each laser focused on private brand: DESIGN 2022, TECH 2022 and STATE OF THE INDUSTRY 2022, The Sustainability Summit in Cincinnati and in person Meet Ups in Boston, Minneapolis and Chicago to round out an exciting slate of seven
South African Grocer Pick n Pay has expanded its private label offering with a more premium range dubbed Crafted Collection. Promising "a premium taste intertwined with affordability", the Crafted Collection has been designed to drive innovation and differentiation within the newly revamped middle- to top-end Pick n Pay stores. The new Crafted Collection by
Walgreens announced on Friday that Marty Esarte will join the retailer at the end of August as group vice president of Owned Brands, leading the organization's Retail Brand (private brand) strategy. “We look forward to Marty joining our team to lead our owned brand business toward further growth and innovation, said Luke Rauch, chief
Please join us for our first exciting in person Velocity Institute Meetup in Minneapolis. This year's FREE networking events will be held in Minneapolis, Chicago, and Boston and are designed to bring the industry together over cocktails and conversations. We welcome all private brand executives from Retailers, Manufacturers & Solutions Partners to come together,
DICK'S Sporting Goods announced a partnership with Stephen 'tWitch' and Allison Boss for its family athleisure brand, DSG. To kick off the partnership, the celebrity dance couple choreographed a TikTok dance challenge set to Young MC's Bust A Move to celebrate International Dance Day. "DSG is a brand that's inclusive, diverse and gives back
Iconic convenience retailer Wawa and Cape May Brewing Company announced its first collaboration and release of a limited-edition “Shore Tea,” hard tea beverage at Wawa’s Grand Opening of its newest beer store in Bucks County, Cape May Brewing Co. Tasting Room and select retailers. Made with Wawa’s signature Retail Brand (private brand) Peach Iced Tea
Big Lots one of America's largest home discount retailers, announced today an expanded offering of campus living essentials for students moving to campuses across the country this fall. The brand has modified its store space to include a "back-to-campus center," where students and families can find deals on everything needed for their dorm room or
There’s a reason that bakers take great pride in their brioche. Rich, fluffy, and full of buttery sweetness, a good brioche is as elegantly delicious to eat as it is tricky to make — and it’s even trickier if you’re making a totally vegan version. Luckily, Trader Joe's know some of the best bakers in
British retailer Marks & Spencer (M&S) is announcing a further move to make its grocery products more sustainable with the introduction of new widely recyclable packaging for its private brand British Collection vine tomatoes.The new packaging replaces a hard-to-recycle plastic sleeve with recyclable cardboard and a small amount of plastic film, just enough to preserve
Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.
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