The Vitamin Shoppe Introduces Private Brands in College Book Stores

The Vitamin Shoppe announced today a partnership with Follett Higher Education Group to bring high-quality health and wellness solutions to campus bookstores around the United States. Follett is North America’s largest campus store operator, serving over 1,100 colleges and universities as a one-stop shop for class and campus living.

Beginning this month, The Vitamin Shoppe now offers students at select Follett stores and their corresponding e-commerce sites, a selection of foundational health vitamins and supplements, sports nutrition products, and academic performance products that support sleep, mood and brain health. Merchandised in dedicated, branded displays, these wellness solutions bring the trusted quality and expertise of The Vitamin Shoppe directly to students seeking to support their physical and emotional well-being.

“We are thrilled to partner with the premier operator of college bookstores to bring some of our most popular and effective products to students around the country, supporting their wellness needs during an important period of growth and development in their lives,” said Sharon Leite, CEO of The Vitamin Shoppe. “We look forward to making our vitamins, minerals, proteins, collagens, immunity support, and other high-demand categories easily accessible to students on campuses and in college towns across the country. This is a key demographic that is increasingly focused on holistic health concerns and Follett is the ideal partner for us to provide them with the quality, innovation and expertise that The Vitamin Shoppe is known for.”

Emmanuel Kolady, CEO of Follett Higher Education, commented: “At Follett, we are actively working to enhance the product mix in our campus stores. We believe this is an exciting opportunity to partner with The Vitamin Shoppe, a marquee brand in the health and wellness space, and this category has increased relevance today amongst the student population. We know when students feel their best, it can translate to success in the classroom. So, we are excited to partner with The Vitamin Shoppe to further enhance our goal of improving student outcomes by conveniently offering first-class health and wellness products.”

Under the partnership, The Vitamin Shoppe is launching in a select group of college and university bookstores, across a diverse range of locations, such as Babson College, Boston College, Bowie State University, Georgia State, Indiana University at Bloomington, Pepperdine University, Smith College, Stanford University, Tennessee State at Nashville, The Citadel, University of Florida at Gainesville, University of Texas at Dallas, and other campuses. The partnership will expand to additional locations and product assortments, such as on-the-go energy drinks and protein bars, as it progresses in future semesters.

Available brands at launch include The Vitamin Shoppe, BodyTech, BodyTech Elite, plnt and TrueYou. Each of these private brands is exclusive to The Vitamin Shoppe and is put through rigorous quality assurance steps, with ingredient purity and potency verified by independent, third-party labs. Shoppers can feel confident that all products from The Vitamin Shoppe family of brands meet or exceed industry quality standards.

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By Published On: August 2nd, 2022Tags:

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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