Aldi UK Is Looking For An Official Beer Taster

Discount grocer Aldi UK is launching a nationwide hunt for an official beer taster to review its new range of beers, lagers and ciders launching on September 15th.

The successful applicant will receive a selection of beers that will need to be tested, reviewed, and consumed, helping to guide and inform Aldi bosses ahead of key decision-making for its next range.

The unique job will require the taster to have a passion for beer and pints of enthusiasm, as they will be asked for feedback on the whole range. From smooth craft ales to refreshing IPAs, Aldi’s official beer taster will receive ten different products to review.

To have a chance of landing the role, all budding beer tasters need to send an email explaining why they think they should be chosen for the role and outlining their favorite beer and why.

Julie Ashfield, Managing Director of Buying at Aldi UK, says: “We’re looking for someone with passion and excitement when it comes to craft ale, but who can honestly review our range and provide suggestions as to how we might improve it for next year. For beer lovers, this is the ultimate opportunity. Best of luck to all applicants.”

To apply for the Official Beer Taster role, shoppers simply need to send an email to [email protected] with the following details:

  1. Full name
  2. Proof of age (copy of passport or driving license)
  3. Social media handles (If applicable)
  4. 150-word explanation as to why they should be chosen for the role
  5. Favorite beer and why

Entries are open until Friday, August 29th. The chosen winner will be selected by Friday, September 2nd, with samples to follow for review.

The opportunity comes as Aldi welcomes its refreshing new range of beers this coming September, including top tipples such as Festbier and Rheinbacher Pilsner. With prices starting from just £1.09, what’s not to like?

To enter now and for the full terms and conditions, click here.

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By Published On: August 4th, 2022Tags:

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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