About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Kroger Gives Private Brand & Shoppers a Boost

Last week Kroger announced the national launch of Boost by Kroger, which represents the latest expansion of its loyalty program. The annual membership provides customers unlimited free grocery delivery on orders of $35 or more, fuel discounts of up to $1 per gallon and additional savings on Retail Brands (private brand). Kroger estimates the

Kroger Gives Private Brand & Shoppers a Boost2022-07-15T14:45:07-04:00

H-E-B introduces two new home décor ranges with Home by H-E-B

H-E-B has introduced two new product lines that will bring comfort and style into homes across Texas. As part of the retailer’s new Home by H-E-B department, the Haven + Key and Texas Proud home décor collections have started to roll out in H-E-B stores across the state. The Haven + Key and Texas Proud

H-E-B introduces two new home décor ranges with Home by H-E-B2022-07-14T16:00:08-04:00

Target Private Brand Takes Center Stage in Back to School

Back-to-school and back-to-college season is just around the corner — and Target is setting shoppers up for success with smart, easy ways to shop and even more ways to save on everything customers need for the upcoming school year. And of course In Target style their Retail Brands (private brands) take center stage. New this

Target Private Brand Takes Center Stage in Back to School2022-07-14T15:31:11-04:00

Mama Cozzi’s Pizza, the First Fan Favorite Inducted into the ALDI Hall of Fame

For the fourth year in a row, Aldi surveyed shoppers about their favorite ALDI Retail Brand (private brand) products. Over 100,000 loyal shoppers took the annual ALDI Fan Favorites survey, resulting in a variety of historic firsts. Heaps of fervent fans sharing their must-have buys? It's an ALDI thing. A three-time former winner was

Mama Cozzi’s Pizza, the First Fan Favorite Inducted into the ALDI Hall of Fame2022-07-13T19:20:00-04:00

Co-op Innovates to Reduce Food Waste

British grocer Co-op is introducing a ‘freeze me’ message to its Retail Brand (private brand) milk products, in a bid to cut down on 70,000 tons of milk wasted a year. Figures from UK’s leading sustainability experts WRAP, highlight that more than more than £150 million worth of milk is waste each

Co-op Innovates to Reduce Food Waste2022-07-13T18:54:41-04:00

CVS Features Private Brand in The ExtraCare Extra Thanks Event

CVS Health is hosting its 14-day annual app-exclusive ExtraCare Extra Thanks Event in July to say thank you its nearly 75 million loyal members of CVS’ longstanding and hugely popular ExtraCare Rewards program the way they want: digitally. The program began July 10 and will run through through July 23. ExtraCare members who have

CVS Features Private Brand in The ExtraCare Extra Thanks Event2022-07-12T16:37:48-04:00

Boots Removes lower SPF Products To Encourage Sun Safety

Walgreens owned British drug chain Boots private brand Soltan has announced that it will no longer produce sun protection with SPF lower than SPF50 for children and SPF15 for adults. In the first year of its sun safety partnership with Macmillan Cancer Support, Soltan is committed to helping customers to stay protected in the sun

Boots Removes lower SPF Products To Encourage Sun Safety2022-07-12T16:16:27-04:00

Walmart Serves Up Trendy Home with Thyme & Table

Walmart’s newest Retail Brand (private brand) launch Thyme and Table seeks to bring trendy home fashion to the masses. The kitchenware starts as low as $.50. According to Walmart, “Thyme & Table is a unique collection of kitchen essentials curated for recipe gurus and enthusiastic foodies who crave bold style and unmatched quality. We

Walmart Serves Up Trendy Home with Thyme & Table2022-07-11T19:30:08-04:00

Top Women in Store Brands 2022 Nominations Open

The 2022 Top Women in Store Brands nomination process is now open. Now in its 10th year, the awards program was established by Women Impacting Storebrand Excellence (WISE), a nonprofit professional development organization, and the private label trade magazine Store Brands. The deadline to enter is Friday, July 29. Nominations may be submitted by

Top Women in Store Brands 2022 Nominations Open2022-07-11T18:54:25-04:00

Peapod Digital Labs/Ahold Delhaize Launches Private Brand Incubator for Diverse-Owned Suppliers

Peapod Digital Labs (PDL), the digital, e-commerce and commercial engine for Ahold Delhaize USA, announced late last week the launch of an Incubator Program for diverse-owned suppliers, specifically targeting suppliers for its Private Brands portfolio. The Incubator is designed to develop new, exceptional quality, private brand products in partnership with certified, diverse-owned suppliers. During

Peapod Digital Labs/Ahold Delhaize Launches Private Brand Incubator for Diverse-Owned Suppliers2022-07-10T12:52:42-04:00