Velocity Conference On Demand: Collaborating to Innovate: CVS Health & Michael Graves Design

In mid-May, we welcomed the return of in-person events with our groundbreaking Velocity Conference + Expo, May 16-18 in Charlotte, NC. The exciting event brought the private brand industry together to connect, learn and grow.

Today I am excited to announce that thanks to the generous support of our conference platinum sponsor, Marketing by Design (MBD) we will publish many of the thought-provoking presentations. These on-demand presentations will take you inside the thought leadership and insights that make Velocity the can’t miss event of the year.

Take a few moments and watch today’s presentation.

Collaborating to Innovate: CVS Health & Michael Graves Design

A look at the innovative CVS Health by Michael Graves Design direct-to-retail design collaboration of adaptive home health care CVS Health brand products.

  • Brenda Lord, VP Private Brands & Quality Assurance, CVS HEALTH
  • Kelli Garvey, Director, Brand & Marketing – Store Brand Healthcare, CVS HEALTH
  • Rachel Gates, Director, Product Innovation – Store Brands, CVS HEALTH

Velocity Institute Sustainability Summit

Join us for the 2022 Velocity Institute Sustainability Summit, October 18-19, 2022, in Cincinnati Ohio. The Summit will bring the excitement of live in-person events back with a gathering in Cincinnati. We will ask questions and challenge existing answers – about sustainable packaging, ethical/equitable sourcing, and authentic marketing – and we are not the only curious ones. The two-day event is designed to help the industry find the answers that help you get closer to what “sustainable” means to you and your customers. And how it can create loyalty, differentiation, and profitability.

SAVE $200 With the Early Bird Rate!

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By Published On: July 17th, 2022

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.