About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

The Velocity Conference Begins Monday!

On Monday May 16, we’re diving deep into the dynamic world of Retail Brand (private brand/private label), and we’re thrilled to present our packed Velocity Conference agenda for the historic return to in person events. The conference is overflowing with some of the biggest names and most exciting leaders in the industry. REGISTER NOW!

The Velocity Conference Begins Monday!2022-05-12T19:22:57-04:00

Private Brand Loyalists Now Equals National Brands

In a once-in-a-generation cost-of-living-crisis, Retail Brand (private brand) loyalists (shoppers that buy them over 75% of the time) now equal those of national brands loyalists in all key European markets, according to IRI’s latest report – Private Labels: Hiding in Plain Sight. Around 50% of shoppers switch between both with most now appearing in the

Private Brand Loyalists Now Equals National Brands2022-05-12T19:11:46-04:00

Perrigo Reports 2022 Results and Optimistic Guidance

Perrigo today announced financial results for the first quarter ended April 2, 2022. All comparisons are against the prior year fiscal first quarter, unless otherwise noted. President and CEO, Murray S. Kessler commented, "We delivered another quarter of very strong organic net sales growth as consumer demand driven sales again strengthened sequentially. The categories in

Perrigo Reports 2022 Results and Optimistic Guidance2022-05-12T18:54:05-04:00

Gopuff Introduces Bold Pizza Brand The Mean Tomato

Instant delivery retailer Gopuff, today announced the launch of The Mean Tomato, only at Gopuff, its new pizza-focused private brand and the first expansion of the retailer's freshly prepared food offering since opening Gopuff Kitchen. Customers can now order a quick lunch or midnight meal from The Mean Tomato alongside thousands of other essentials,

Gopuff Introduces Bold Pizza Brand The Mean Tomato2022-05-11T18:56:06-04:00

GNC Collaborates with Girl Scout on Limited Editions

Everyone has a favorite Girl Scout Cookie flavor and with so many options from which to choose such as coconut caramel, chocolate peanut butter, and mint chocolate, there is no shortage of deliciousness. That's why GNC is continuing to partner with Girl Scouts of the USA (GSUSA) to provide new flavor innovations including the

GNC Collaborates with Girl Scout on Limited Editions2022-05-11T20:29:03-04:00

DEADLINE ALERT: Velocity Conference Starts 5.16

REGISTER NOW AND BE A PART OF THE PRIVATE BRAND INDUSTRY EVENT OF THE YEAR.The Velocity Conference and Innovation Expo returns to Charlotte, NC at the Charlotte Convention Center. Running May 16-18, 2022, Velocity will be the first private brand event to return to an in-person event. Velocity will bring together industry leaders to BOLDLY

DEADLINE ALERT: Velocity Conference Starts 5.162022-05-10T20:20:10-04:00

Treehouse Sees Improvement in Q1 2022

TreeHouse Foods today reported net sales of $1.14 billion which increased 7.9% compared to the first quarter of 2021. GAAP earnings (loss) per diluted share from continuing operations of $(0.05) compared to $0.01 for the first quarter of 2021. Adjusted earnings per diluted share from continuing operations1 was $(0.15) in the first quarter of 2022 compared

Treehouse Sees Improvement in Q1 20222022-05-10T19:44:51-04:00

Tesco opens up supply chain to sustainability start-ups

UK retailer Tesco and WWF have launched a new accelerator program that pairs pioneering start-ups with Tesco suppliers to fast-track sustainability innovation in the supply chain which can cut the environmental impact of food and support UK food security.Innovation Connections will address a key barrier preventing promising sustainability innovations from being adopted at scale in food

Tesco opens up supply chain to sustainability start-ups2022-05-10T20:08:00-04:00

30+ Execs to Present at the Velocity Conference – 5.16-18

On May 16, we’re diving deep into the dynamic world of Retail Brand (private brand/private label), and we’re thrilled to announce our final packed Velocity Conference agenda for our historic return to in person events. The conference is overflowing with some of the biggest names and most exciting leaders in the industry. REGISTER NOW!

30+ Execs to Present at the Velocity Conference – 5.16-182022-05-09T20:09:06-04:00

Daymon Releases 2022 Private Brand Intelligence Report

Daymon released the latest edition of its annual Private Brand Intelligence Report today, delivering an inside look into the future of Private Brands, and the emerging strategies that will be essential for retailers in getting ahead and positioning themselves for long-term sustainable growth, especially in the wake of unprecedented challenges. The report features worldwide insights

Daymon Releases 2022 Private Brand Intelligence Report2022-05-19T17:31:33-04:00