About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

DEADLINE ALERT: Velocity Conference Starts 5.16

REGISTER NOW AND BE A PART OF THE PRIVATE BRAND INDUSTRY EVENT OF THE YEAR.The Velocity Conference and Innovation Expo returns to Charlotte, NC at the Charlotte Convention Center. Running May 16-18, 2022, Velocity will be the first private brand event to return to an in-person event. Velocity will bring together industry leaders to BOLDLY

DEADLINE ALERT: Velocity Conference Starts 5.162022-05-10T20:20:10-04:00

Treehouse Sees Improvement in Q1 2022

TreeHouse Foods today reported net sales of $1.14 billion which increased 7.9% compared to the first quarter of 2021. GAAP earnings (loss) per diluted share from continuing operations of $(0.05) compared to $0.01 for the first quarter of 2021. Adjusted earnings per diluted share from continuing operations1 was $(0.15) in the first quarter of 2022 compared

Treehouse Sees Improvement in Q1 20222022-05-10T19:44:51-04:00

Tesco opens up supply chain to sustainability start-ups

UK retailer Tesco and WWF have launched a new accelerator program that pairs pioneering start-ups with Tesco suppliers to fast-track sustainability innovation in the supply chain which can cut the environmental impact of food and support UK food security.Innovation Connections will address a key barrier preventing promising sustainability innovations from being adopted at scale in food

Tesco opens up supply chain to sustainability start-ups2022-05-10T20:08:00-04:00

30+ Execs to Present at the Velocity Conference – 5.16-18

On May 16, we’re diving deep into the dynamic world of Retail Brand (private brand/private label), and we’re thrilled to announce our final packed Velocity Conference agenda for our historic return to in person events. The conference is overflowing with some of the biggest names and most exciting leaders in the industry. REGISTER NOW!

30+ Execs to Present at the Velocity Conference – 5.16-182022-05-09T20:09:06-04:00

Daymon Releases 2022 Private Brand Intelligence Report

Daymon released the latest edition of its annual Private Brand Intelligence Report today, delivering an inside look into the future of Private Brands, and the emerging strategies that will be essential for retailers in getting ahead and positioning themselves for long-term sustainable growth, especially in the wake of unprecedented challenges. The report features worldwide insights

Daymon Releases 2022 Private Brand Intelligence Report2022-05-19T17:31:33-04:00

The Velocity Conference Begins Next Monday!

Velocity Conference + Expo May 16-18 in Charlotte, NC. Don't miss out on your chance to meet attendees from Albertsons, Loblaws, Family Dollar, Petsmart, Lowe’s Home improvement, Sobeys, Boxed, Ahold Delhaize, Lowes Foods CVS Health, Rite Aid, Wakefern, Foxtrot, The Home Depot, Food Lion, Navy Exchange, Giant, Kwik Trip, Party City, Schnucks, and more.

The Velocity Conference Begins Next Monday!2022-05-09T15:40:09-04:00

Peachy! Co-op introduces new ‘sex on the beach’ inspired gin

British retailer Co-op is bringing back 90s vibes with its brand new ‘Sex on the Beach' inspired summer gin, in-stores now.The convenience retailer’s new £15 limited-edition Retail Brand (private brand) gin is infused with the classic ‘Sex on the Beach’ flavors of orange and cranberry with the addition of peach for a modern take on

Peachy! Co-op introduces new ‘sex on the beach’ inspired gin2022-05-08T10:22:28-04:00

IPLC Appoints Sonja Jacobs As DACH Market Partner

Late last week IPLC announced that Sonja Jacobs has joined the firm n the position of Partner DACH market (Germany, Austria, and Switzerland).Sonja worked for almost 25 years in the dairy manufacturing industry. She is familiar with both the branded and Private Label side of the business. In 2001 Sonja moved to Germany where she

IPLC Appoints Sonja Jacobs As DACH Market Partner2022-05-08T10:22:05-04:00

Kroger Announces Second Year of Go Fresh & Local Supplier Accelerator

Kroger announced this week the second year of its Go Fresh & Local Supplier Accelerator, a program designed to enhance and accelerate the selection of local items sold in the Kroger Family of Companies. The program provides a pathway to entry for local businesses of all sizes by allowing American-based growers and producers the

Kroger Announces Second Year of Go Fresh & Local Supplier Accelerator2022-05-05T19:02:10-04:00

Carrefour Creates a new Quality Line for UHT French Cream

Carrefour is continuing with its drive to support French producers, as well as providing its customers with high-quality products that are both grown and manufactured in France: it has just created a new Quality Line for UHT cream. This initiative is in line with the partnership set up in January 2021 with the Saint-Denis-de-l’Hôtel

Carrefour Creates a new Quality Line for UHT French Cream2022-05-05T19:14:41-04:00