30+ Execs to Present at the Velocity Conference – 5.16-18

On May 16, we’re diving deep into the dynamic world of Retail Brand (private brand/private label), and we’re thrilled to announce our final packed Velocity Conference agenda for our historic return to in person events. The conference is overflowing with some of the biggest names and most exciting leaders in the industry. REGISTER NOW!

We’ll be joined by some of the biggest names and the smartest and most prescient people in the industry, including Alberto Galvan at Albertsons, Brenda Lord at CVS Health, Chris Skyers at Wakefern, Sarah Dodd at Lowe’s Home Improvement, Bob Himler at Rite Aid and Susan Sanderson -Briggs at Party City.

You’ll be able to find and engage with people from across the industry live and in person.

The Conference Rate at the official hotel the Westin Charlotte is $209 and expires May 24th

Our agenda showcases some of the powerhouses in the space, but also plenty of thought leaders that are redefining the future of Retail Brands. Check it out!


  • Be Bold. The Future is Now!
    Christopher Durham, President, VELOCITY INSTITUTE
  • Reinventing Wakefern Brands
    Chris Skyers, VP Own Brands, WAKEFERN
    Glenn Pfieffer, Design & Packaging Manager, Own Brands, WAKEFERN
  • 5 Things I’ve Learned from Judging the Vertex Awards
    Maria Dubuc, President, MARKETING BY DESIGN (MBD)
  • Brands – Decoration or Business Multiplier?
    Susan Sanderson-Briggs, SVP, Enterprise Brand & Marketing, PARTY CITY
    Linda Severin, Sr Dir Brand Management & Communications, PARTY CITY
  • The Inclusion Imperative: The Mindset Shift to Innovation for Retail Brands presented by WISE
    Judy Clark, CEO, FRESH TEXAS & Board Member, WISE
  • Velocity Fast Track: 5 Pitches
    Beto Galvan, VP of Own Brands Innovation & Product Management, ALBERTSONS
    Brenda Lord, VP, Private Brands & Quality Assurance, CVS HEALTH
    Brandon Wehmeyer, Private Brands Category Business Manager, FAMILY DOLLAR
    Christopher Durham, President, VELOCITY INSTITUTE
  • Building Brands: The Lowe’s Home Improvement Story
    Sarah Dodd, SVP Global, Merchandising, LOWE’S HOME IMPROVEMENT
  • Don’t Live With Innovation, Thrive With It
    Katie Kelly-Landberg, VP Management, PERISCOPE
  • How to build a more successful, sustainable retail brand through supplier collaboration.
    Moderated by David Orgel, Consultant + Editor, DAVID ORGEL CONSULTING
    Lisa Robinson-Davis, VP of Quality, Process Management & Compliance, PETSMART
    James Butcher, Director, SUPPLY PILOT (formerly S4RB)
    Chandi Gmuer, VP Consumer Research and Product Testing, CONSUMER SCIENCE
  • Vertex Awards Ceremony & Interviews
  • Inviting Acceleration to Dinner
    Stacie Sopinka, VP Own Brands, SOBEYS
  • Packaging Design Reimagined: Thinking Globally, Executing Locally
    Andre Lombard, Global Executive Creative Director, DAYMON
  • Viva IRL: An Experiential Evolution.
    Bryan Goodpaster, VP Foresight & Cultural Strategy, MARKS
    Anna Pompilio, Senior Cultural Strategist, MARKS
  • Collaborating to Innovate: CVS Health & Michael Graves Design
    Brenda Lord, VP Private Brands & Quality Assurance, CVS HEALTH
    Kelli Garvey, Director, Brand & Marketing – Store Brand Healthcare, CVS HEALTH
    Rachel Gates, Director, Product Innovation – Store Brands, CVS HEALTH
  • Innovation & Collaboration – the Future of Retail Brands
    Beto Galvan, VP of Own Brands Innovation & Product Management, ALBERTSONS
    Zane Adams, CO CEO / CMP, FEDUP FOODS
    Heather Corkery, Executive Director Store Brands, CVS HEALTH
    Kara Miencier, Sales Executive, PARAMOUNT ROASTERS
  • How Retailers leverage sustainability to drive loyalty
    Lauren Tolbert, Partnership Development Manager – Retail & Food Services, FAIR TRADE USA
  • If You Love Them, Set Them Free: Accelerating Change to Win
    Bob Himler, VP Own Brand Development, RITE AID
By Published On: May 9th, 2022Tags:

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.



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