Kroger, Sainsbury’s, Whole Foods & FMI Private Brand News – Velocity This Week
This week’s edition of our Youtube Series Velocity Institute This Week hosted by Velocity president Christopher Durham, features insights on:
- Kroger adds Hispanic-Inspired Mercado Brand to exclusive Our Brands’ Roster
- Whole Foods Market Expands Sourced for Good Program to the Coffee Aisle this Fall
- On a roll! Sainsbury’s introduces paper packaging to its toilet and kitchen rolls in the UK retailer first
- FMI’s Power of Private Brands 2023
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About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
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