This year Cincinnati-based grocer Kroger spent an estimated $2.5 million (iSpot) on a BOLD TV commercial during the AFC Championship Game promoting its eponymous own brand. The ad avoids the “As good as or better than” trope which has dominated traditional private label messaging in favor of a BOLD and Confident message: The
Kroger today shared the perfect at-home date night this Valentine's Day, curating a romantic Italian-inspired meal complete with the perfect wine pairing and delectable dessert that is sure to please any lovebirds. "From dinner and dessert to flowers and candy, Kroger has everything customers need for a romantic dinner for two," said Juan De
Kroger-subsidiary NC-based grocer Harris Teeter announced today that it will invite diverse product suppliers to apply to join a virtual Supplier Diversity Summit. The summit will occur March 28 - 30, 2023. The retailer will work to identify and increase sourcing from suppliers that are at least 51% owned, operated and managed by people who
Kroger today announced its 2023 Food Trends Report, which predicts emerging food trends, consumer behaviors, and popular items for the year ahead. The fifth-annual report centers on America's continued eat-at-home habits as pandemic concerns subside with consumers now seeking to make up for lost time and celebrate everything from life's special moments to everyday
In 2023 Kroger is celebrating the tenth anniversary of its $3+ billion Simple Truth Retail-owned Brand. "A decade ago, Simple Truth was born when we identified that our customers wanted a simpler way to shop for Free From and Organic products," said Juan De Paoli, vice president of Our Brands (Retail-owned Brands). "The mission
This week Kroger shared how it is helping shoppers save as they prepare for the holidays, including affordable meal ideas while families enjoy time together. For families looking for easy, affordable meals during winter break, Kroger is suggesting options to feed a family of four at an average cost of approximately $10 per meal, including
Kroger announced last week the opening of the 1,000th Murray's Cheese shop in Kroger banner stores, bringing Murray's shops to more than 30 states across America. In 2017 Kroger acquired Murrays and brought it into the retailer's portfolio. Murray's Shop-in-Shops debuted in Kroger stores in 2008 each designed to create the customer experience that Murray's
As Americans continue to cut back on spending the country's largest traditional grocer Kroger Co. has responded by growing its Retail-owned Brands (private brands). In the third quarter of 2022, the retailer’s brands delivered identical sales growth that outpaced overall identical sales. Total company sales were $34.2 billion in the third quarter, compared to $31.9
Position Summary: Support the day-to-day execution of strategies for assigned categories and focus on reducing organizational spending to improve savings and enhance relationships with business stakeholders and suppliers. Demonstrate the company’s core values of respect, honesty, integrity, diversity, inclusion, and safety. Essential Job Functions: Tactical Sourcing Design and execute sourcing events for pertinent category
Kroger and Albertsons today announced that they have entered into a definitive agreement under which the retailers will merge. The combination will expand customer reach and improve proximity to deliver fresh and affordable food to approximately 85 million households. Together, Albertsons and Kroger currently employ more than 710,000 associates and operate a total of
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