Hop into an egg-stra special Easter at Waitrose

British grocer Waitrose has launched its annual collection of new Retail-owned Brand (private brand) products for Easter the range includes: Heston from Waitrose The Chocolate Dabbit, No.1 West Country Mature Cheddar & Stout Hot Cross Buns and Easter Chocolate & Orange Panettone. Emma Beale, the Head of Product Innovation, said: “Easter is such a joyous

Hop into an egg-stra special Easter at Waitrose2023-02-06T16:48:38-05:00

Sip sip hooray! Waitrose Debuts Compostable Tea Bags

Waitrose has announced it is the first UK supermarket to sell certified Retail-owned Brand (private brand) home compostable tea bags. All of their Duchy tea bags are now accredited with a TUV OK compost HOME certification so tea bags can be placed directly into a home compost bin or heap. This compost can then

Sip sip hooray! Waitrose Debuts Compostable Tea Bags2023-01-29T14:46:44-05:00

Waitrose cans small bottles from the wine aisle

Waitrose has announced plans to move small wine formats from bottles into cans. Beginning in January, the majority of small wine formats (apart from Champagne. Prosecco and Cava, and Rioja, due to appellation restrictions) will be moved from glass bottles to aluminium cans as part of our ambition to reduce our carbon footprint. Barry

Waitrose cans small bottles from the wine aisle2023-01-23T18:58:06-05:00

Waitrose to remove Best Before dates on nearly 500 products

From September, British retailer Waitrose will remove best before dates on nearly 500 fresh products, including root vegetables, fruits such as grapes, citrus, apples, and indoor plants. The removal of best before dates is designed to reduce the volume of food waste occurring in UK households by inviting customers to use their own judgment.

Waitrose to remove Best Before dates on nearly 500 products2022-08-02T18:26:34-04:00

Waitrose launches new Essential Waitrose marketing campaign at the iconic Piccadilly Lights

In a first for UK grocer Waitrose, the retailer is showcasing their new campaign for their Retail Brand (private brand) Essential Waitrose, ‘Quality you'd expect at prices you wouldn't', at the iconic Piccadilly Lights in London, running from April 25 through May 1. The campaign, created by adam&eveDDB and bought by MG OMD, promotes

Waitrose launches new Essential Waitrose marketing campaign at the iconic Piccadilly Lights2022-04-27T16:50:01-04:00

Waitrose Attorneys Challenge Asda’s Just Essentials

Just one day after we announced the launch of the new Just Essentials by ASDA Retail Brand (private brand) British retailer Waitrose has launched a legal challenge against the new sub-brand. Waitrose, attorneys are claiming that Asda’s new sub-brand infringes on the trademark of their Essential Waitrose sub-brand.A spokesperson for Waitrose said: ‘We were surprised

Waitrose Attorneys Challenge Asda’s Just Essentials2022-03-30T18:51:09-04:00

Get Egg-cited for Easter at Waitrose

With fond memories of Easter gatherings, egg hunts and Easter baking, many British shoppers have already been planning and looking for Easter goodies, with searches on Waitrose.com for ‘Easter’ up 237% and ‘Easter eggs’ up 639% compared to last month. New products for this year, include: Waitrose Savory Hot Cross Brioche Rolls - perfect for

Get Egg-cited for Easter at Waitrose2022-02-16T17:59:48-05:00

Waitrose Partners to Offer First Co-branded Recipe Box

Late last week UK grocer Waitrose announced a new partnership with Mindful Chef, making them the first supermarket to work with a recipe box service in the UK. The 12 week trial gives customers the opportunity to try a high quality recipe box service by the UK’s highest rated recipe box company

Waitrose Partners to Offer First Co-branded Recipe Box2022-01-04T16:04:07-05:00

Waitrose – The Best Bit of Christmas!

During this festive season, we love to showcase Holiday Commercials from retailers around the world that feature Retail Brands. Today’s commercial comes from UK grocer Waitrose. This year’s Christmas ad stars Scottish actress Ashley Jensen, showing that the best bit of Christmas is the food, especially when your mince pies are Heston’s and your

Waitrose – The Best Bit of Christmas!2021-12-22T10:46:45-05:00

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