2024 VERTEX AWARDS
GUEST POSTS
Retailer-Owned Brands Can Be Little Luxuries, Too
Over the past year, as global events, weather catastrophes and economic volatility have unsettled consumers, they have increasingly turned to more modestly priced
Shaping 2024: Key Private Brand Trends Unveiled
Entering the transformative landscape of 2024, the marketing dynamics for retail and e-commerce are undergoing significant shifts. Retailer-owned Brands (private brands), strategically positioned,
What is ‘Scope 3’ and why should we care?
What is it, and why do you need to know? Your private brand customers are unlikely to ask you about Scope 3. But
Velocity Institute Updates
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