You’re invited!, You Need to Be at Bold Bash 2026

YOU’RE INVITED: THE BOLDEST NIGHT IN PRIVATE BRAND IS BACK

This is the place to meet and talk with the people who matter in Private Brand: the retailers, the manufacturers, and the thought leaders shaping where this industry goes next.

You’re invited to join them.

Bold Bash is turning six, and presented by Marketing By Design (MBD), this year it’s bigger and more electric than ever. Just steps from the PLMA Trade Show floor, retailers, manufacturers, suppliers, solution partners, and the leaders driving the Private Brand industry forward will come together for the biggest networking night of the year.

This isn’t a reception. It’s the real deal.

Reconnect with your people. Meet the people you should know. Have the conversations the show floor never gives you time for. Celebrate an industry moving faster and bolder than ever.

And once the networking gets going, Andrew Diehl and The Nightmen take the stage for a night of live rhythm and blues that turns Bold Bash into the event everyone talks about for the rest of the show.

If you work in Private Brand and you’re in Chicago for PLMA, this is the night you build your show around.

Monday, November 16, 2026
5:00 – 7:00 PM CST

Joe’s Live! — 5441 Park Pl, Rosemont, IL 60018

Tickets are free, but capacity is limited, and this event fills up fast. Act now to reserve your spot.

Reserve your ticket now

Be Bold.

By Published On: September 22nd, 2026

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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