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Albert Heijn Chocobites

RETAILER: Albert Heijn
BRAND: Albert Heijn
COUNTRY: Netherlands
AGENCY: Guts&Glorious
CATEGORY: Packaged Goods

CREDITS:

Designer: Jaimy Hoogenhout & Amber Zeelenberg Account: Jacqueline Bout Art Direction: Vincent Limburg & Heidi Boersma Client Evelyn Hille-Pouw Reinout Woortman Chantal Derksen Albert Heijn Photography & Image editing Studio ReMo Illustrator Francois Veraart

BRIEF:

For Albert Heijn, we designed the new product line Chocobites, featuring delicious ingredient combinations wrapped in chocolate. The goal was to give a modern twist to the classic high tea and create a visually striking identity. Using AI and image editing, we integrated traditional tableware, but with modern colors and highlighting the ingredients of each product. The ampersand symbol behind the photography represents the fusion of flavors, enhances the high tea feeling, and subtly refers to the product through its immersion in chocolate. The result is an irresistible design that not only enhances the product visually but also creates a strong ‘must-have’ appeal, striking the perfect balance between tradition and modernity.