About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Target Adds Good & Gather Baby and Good & Gather Toddler

Minneapolis-based Target tested and tasted and brought the high quality, great flavor, and incredible value of Good & Gather to babies and toddlers. Introducing Good & Gather Baby and Good & Gather Toddler — an exclusive line of wholesome, affordable items created especially for babies and toddlers. With most items under $5, plus a variety of

Target Adds Good & Gather Baby and Good & Gather Toddler2023-08-21T13:51:41-04:00

Tesco’s ambitious net zero targets validated by Science Based Targets Initiative (SBTi)

Earlier this month British retailer Tesco has outlined an ambitious plan for emissions reduction across its operations and value chain as it becomes one of the first retailers globally to have its *net-zero **science-based targets validated by the ***Science Based Targets Initiative (SBTi), the official body that validates climate targets. Tesco’s targets include stretching

Tesco’s ambitious net zero targets validated by Science Based Targets Initiative (SBTi)2023-08-21T14:24:47-04:00

Win a Free Ticket to the Velocity Sustainability Summit

The Velocity Institute is conducting our annual Sustainability and Retailer-owned Brand (Private Brand) industry research. The survey focuses on the elements of Sustainability most relevant to the private brand industry: sustainable product/ manufacturing and sustainable packaging. The survey should take less than 15 minutes to complete. To thank you for your time and input,

Win a Free Ticket to the Velocity Sustainability Summit2023-08-17T21:02:53-04:00

Meijer Invites Environmentally Focused Suppliers to Participate in Upcoming Sustainability Summit

Meijer announced today it will host a Sustainability Summit this fall, expanding upon last year's inaugural event to give even more vendors nationwide the opportunity to showcase their environmentally-focused products for Meijer merchants to consider offering on shelves.This virtual event will be held Oct. 11-13 and seeks to engage suppliers with sustainable products in the food,

Meijer Invites Environmentally Focused Suppliers to Participate in Upcoming Sustainability Summit2023-08-17T20:53:37-04:00

Circana to Present at Velocity Sustainability Summit

The Sustainability Summit 2023 is getting closer by the day, and we’re excited to see everyone again in Austin. Now is a great time to purchase your tickets and travel, and we hope to see you soon. The biggest announcement today is our first presentation. Over the next few weeks, we will reveal all

Circana to Present at Velocity Sustainability Summit2023-08-16T20:27:30-04:00

President’s Choice Black Label Unveils Hand-Tossed Pizzas

Loblaw-owned Brand President's Choice has introduced a new addition to the frozen pizza aisle: the all-new PC Black Label Frozen Pizzas. Every pizza is hand-tossed by skilled Pizzaiolos in Italy and made with premium ingredients. These stone-baked delights bring the true taste of Italy to Canadian homes. Say goodbye to dining out, as a

President’s Choice Black Label Unveils Hand-Tossed Pizzas2023-08-15T19:31:13-04:00

TEA-RIFFIC: LIDL GB Brews Up Big Change to Tea Bags

Lidl Great Britain (GB) has revealed that all its Lidl-owned brand tea bags are set to become fully compostable, helping tea enthusiasts across the country make more sustainable shopping choices. The move means customers will be able to enjoy their favorite cuppa knowing that they can dispose of the tea bags in food or green

TEA-RIFFIC: LIDL GB Brews Up Big Change to Tea Bags2023-08-15T16:16:52-04:00

Sainsburys Tu Brand Introduces Cardboard Baby Clothing Hangers

Sainsbury’s has rolled out new cardboard hangers across its Tu Clothing Baby Retailer-owned Brand range, replacing five million plastic hangers and saving an impressive 103 tons of plastic from being used. The swap, a UK supermarket first, follows a successful trial and will be available in over 400 stores. The change has been made

Sainsburys Tu Brand Introduces Cardboard Baby Clothing Hangers2023-08-14T20:02:04-04:00

CAREERS: Dollar Tree – Package Designer

CAREERS: Dollar Tree - Package Designer 500 Volvo Parkway, Chesapeake, Virginia Job Description The packaging and product designer is responsible for reviewing the technical requirements of corporate art as well as the availability of files. Develop reference documents for consistent representation throughout the team, design private brands, CPG, and product art, review, and proofing,

CAREERS: Dollar Tree – Package Designer2023-08-14T16:04:49-04:00

Whole Foods to Present at Velocity Sustainability Summit

The Sustainability Summit 2023 is getting closer by the day, and we’re excited to see everyone again in Austin. Now is a great time to purchase your tickets and travel, and we hope to see you soon. The biggest announcement today is our first presentation. Over the next few weeks, we will reveal all

Whole Foods to Present at Velocity Sustainability Summit2023-08-13T19:53:59-04:00